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Ram says its customers are more excited about V8-powered trucks than EVs

As its rivals invest billions of dollars into electric pickups, Ram made headlines by dropping a supercharged, 702-horsepower V8 engine between the 1500's fenders. While critics will inevitably argue there's nothing forward-thinking about the Hellcat engine, the company explained its customers are more interested in V8s than in EVs. Speaking with Muscle Car & Trucks, 1500 brand manager Carl Lally explained the company is open to the idea of exploring electric powertrains. His comments echo the ones made recently by Mike Manley, the head of Fiat-Chrysler Automobiles (FCA). Ram will begin developing a battery-powered pickup if customers demand one, but it sounds like its market research finds there's not a tremendous amount of interest in a gasoline-free model.  The market research must say otherwise over at Jeep, which is bringing the plug-in electric hybrid Wrangler 4xe to market. "It's fundamental to us that it's not about chasing the [EV] trend, but about chasing what the customer really wants and providing it to them. That changes over time, but today it's a supercharged, 6.2-liter V8 that has them most excited," said Lally, referring to the 1500 TRX introduced as an alternative to the Ford F-150 Raptor. Adding credibility to Lally's statement is the fact that the 702 available units of the TRX Launch Edition model sold out in a couple of hours in spite of a base price of approximately $90,000. Ram is not limiting production of the regular-production TRX, which starts at $71,690, so time will tell if its bet on V8s pays off in the long run. Market leader Ford wants to plant its stake in both segments. We know it's developing an electric variant of the 14th-generation F-150, and an earlier report claims the next Raptor will receive the Mustang GT500's 700-plus-horsepower V8. As for General Motors, it's planning on launching a battery-powered Chevrolet Silverado sooner or later, but it has chosen to watch the horsepower war from the sidelines — for the time being, at least. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

China-FCA merger could be a win-win for everyone but politicians

NEW YORK — Fiat Chrysler boss Sergio Marchionne has said the car industry needs to come together, cut costs and stop incinerating capital. So far, his words have mostly fallen on deaf ears among competitors in Europe and North America. But it appears Marchionne has finally found a receptive audience — in China. FCA shares soared Monday after trade publication Automotive News reported the $18 billion Italian-American conglomerate controlled by the Agnelli family rebuffed a takeover from an unidentified carmaker from the Chinese mainland. As ugly as the politics of such a combination may appear at first blush, a transaction could stack up industrially, and perhaps even financially. A Sino-U.S.-European merger would create the first truly global auto group. That could push consolidation to the next level elsewhere. Moreover, China is the world's top market for the SUVs that Jeep effectively invented, so it might benefit FCA financially. A combo would certainly help upgrade the domestic manufacturer; Chinese carmakers have gotten better at making cars, but struggle to build global brands, and they need to develop export markets. Though frivolous overseas shopping excursions by Chinese enterprises are being reined in by Beijing, acquisitions that support the modernization and transformation of strategic industries still receive support, and the government considers the automotive industry to be strategic. A purchase of FCA by Guangzhou Automobile, Great Wall or Dongfeng Motors would probably get the same stamp of approval ChemChina was given for its $43 billion takeover of Syngenta. What's standing in the way? Apart from price (Automotive News said FCA's board deemed the offer insufficient) there's the not-insignificant matter of politics. Even as FCA shares soared, President Donald Trump interrupted his vacation to instruct the U.S. Trade Representative to look into whether to investigate China's trade policies on intellectual property. Seeing storied Detroit brands like Jeep, Chrysler, Ram and Dodge handed off to a Chinese company would provoke howls among Trump's economic-nationalist supporters. It might not play well in Italy, either, to see Alfa Romeo and Maserati answering to Wuhan instead of Turin — though Automotive News said they might be spun off separately. Yet, as Morgan Stanley observes, "cars don't ship across oceans easily," and political considerations increasingly demand local manufacture of valuable products.

Ram HD Pickup Lineup First Drive Review | The torque king cometh

LAS VEGAS — Ram is thriving. The truck brand is coming off its best sales year ever, and its all-new 2019 Ram 1500 has won just about every truck award there is to win, including North American Truck of the Year. Now Ram is launching the world's torquiest pickup truck ever, the new 2019 Ram Heavy Duty. The burliest version packs 1,000 pound-feet of twist, but there's a lot more to this truck than its obscene amount of low-end grunt. It's also the quietest, most comfortable, and most refined heavy-duty pickup Ram has ever made. Most power, payload and towing The 2019 Ram Heavy Duty isn't exactly all-new. It's more of a major refresh, the HD's first since 2014 and the second since this generation debuted in 2010. The truck is now infused with much of the styling, technology and much of the interior of its light-duty little brother, the Ram 1500. Only the HD's cab, doors and bedsides are essentially unchanged, along with its 6.4-liter Hemi V8, which is now standard on all 2500 and 3500 models. The unpopular 5.7-liter Hemi is no longer available. Ram continues to offer two versions of its Cummins inline six-cylinder diesel power on all models except the 2500 Power Wagon. The 6.7-liter Cummins Turbo Diesel, which costs an extra $9,100, and the High-Output version have both been reengineered for more power, more durability and significantly less noise. The Cummins still pumps out 370 horsepower at 2,800 rpm, but its torque output has jumped from 800 to 850 pound-feet at 1,700 rpm. The HO version, which is only available on the 3500, gets a 15 hp bump to 400 hp at 2,800 rpm, and its torque climbs from 930 to that magical 1,000 lb-ft at 1,800 rpm. Redline remains at just 3,250 rpm, and a column-shifted six-speed automatic still backs both engines. Hemi models, including the Power Wagon, have been upgraded to an 8HP75R eight-speed from ZF and a dash-mounted rotary shifter. The Hemi's power ratings are unchanged at 410 hp and 429 lb-ft of torque, but the V8 now has a more advanced cylinder deactivation system for improved fuel economy and smoother operation when only four of its cylinders are firing. The eight-speed's gearing also betters the Power Wagon's crawl index from 35:1 to 51:1 for improved low-speed off-roading. Most Ram HD buyers spring for the diesel. The most popular model is the 2500 4x4 Crew Cab Laramie with the Cummins, but trucks with the 6.4-liter and the new eight-speed feel considerably quicker on the road. Even the big boy 3500s.