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Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

Ram introduces Harvest Edition for chassis cab trucks

Trucks are workhorses first and foremost, and Ram is adding a Harvest Edition to its Chassis Cabs trucks to drive that point home. That means the Chassis Cabs are available in Case IH Red and New Holland Blue to match the other farm machinery in your shed. The Harvest Edition trucks are Ram 3500, 4500 and 5500 Chassis Cab models, available in all four-door Crew Cab and two-door Regular Cab configurations. The trucks can also be 4x4s with the 6.4-liter Hemi or 6.7-liter Cummins diesel. It's not the first outing for this specific limited edition, as a year ago Ram offered Harvest Edition 1500, 2500 and 3500 models. This year, it's the chassis cab trucks' turn to go red or blue. The nod to Case IH and New Holland makes sense because both companies are owned by CNH Industrial, which in turn is related to FCA. Ram North America head James Morrison says that the color choices were originally a direct request from farmers. And for those with no feelings toward either Case IH or New Holland — or those whose blood runs John Deere Green — there's the choice of black or white exterior paint. But the trucks aren't as basic as a tractor can be: There's an exterior chrome package for the grille, side steps, door handles and mirrors, and depending on the model, the polished aluminum wheels are either 18-inch or 19.5-inch. Inside, there's connectivity tech from 4G WiFi to Apple CarPlay and Android Auto. For hardware functionality, there are large front tow hooks and a skid plate for the transfer case. The limited edition's pricing starts at $43,990 for the 3500 Chassis Cab, for $48,140 for the 4500 and $49,240 for the 5500. The 3500 Harvest Edition is available with either single and dual rear wheels, and the 4500 and 5500 are dualies, with 60-inch and 80-inch cab to axle lengths. The Harvest Edition goes on sale in the third quarter of 2018. Related Video:

Ram 1500 is first full-size pickup to earn IIHS Top Safety Pick+

Fiat Chrysler says the Ram 1500 Crew Cab truck has been named a Top Safety Pick+ for 2019 by the Insurance Institute for Highway Safety, making it the first full-size pickup to earn the sought-after top designation. The rating applies to the 2020 and to current-year models built since May, when equipped with adaptive LED headlamps with high-beam assist, plus Ram’s automatic emergency braking system, a.k.a. forward collision mitigation. The addition of the LED projector headlamps appears to have sealed the deal, as previously tested versions of the 2019 Ram 1500 built after July 2018 but before June of this year earned “marginal” and “poor” marks for headlights, IIHSÂ’s newest requirement to earn the top mark. The truck had otherwise previously earned “good” ratings for all crash tests, including driver- and passenger-side small overlap and side crashes. The headlamps are available on the Laramie and Limited trims.  2020 Ram 1500 EcoDiesel View 46 Photos Ram uses an integrated radar camera module to enable its forward collision mitigation system, which earned a “superior” rating. FCA consolidated the radar and camera components behind the vehicleÂ’s rear-view mirror, which it says helps to simplify the interface and keeps the technology out of harmÂ’s way in the event of a collision. The system, which is also optional, first warns the driver to take action to avoid a collision, then activates the brakes automatically if the driver fails to intervene. Other safety systems available include adaptive cruise control, blind-spot monitoring and ready alert braking. The 1500 also benefits from its patented splayed front frame-rails, which help better manage crash energy in certain frontal collisions. Ram earlier this year rolled out its second-generation 260-horsepower EcoDiesel V6 for the 1500 and Ram 1500 Classic. ItÂ’s one of four engine options for the truck.