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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Ram wants 'your wickedest and most outrageous designs' for a truck — now

Car coloring book pages have been a handy distraction during quarantine, but Fiat Chrysler has a better idea: Make your own coloring book page and perhaps win accolades in the FCA Design Sketch Battle. The automaker runs an annual Drive for Design competition for U.S. high school students in grades 10-12, and has just opened a contest-within-a-contest that's open to anyone in the world. The brief is to sketch "your wickedest and most outrageous designs for a Ram truck." For all those times you've had an idea about a pickup and thought, "This is what [insert OEM] needs to make! If I could only get to the boss!," now is your chance to get to the boss. Post your sketch — or sketches — into the comments section of the contest on FCA's Facebook page, or upload the drawing(s) to Twitter and call out the automaker with @FiatChrysler_NA. Each drawing needs to have "FCADriveforDesign.com" written on it somewhere, and each social media post needs to be garnished with the hashtag #DriveforDesign.  The contest judges are Mark Gilles, Fiat Chrysler head of design, and Mark Trostle, head of design for Ram and Mopar. They've attempted to juice the creative brain with a punch to the prefrontal cortex called the RAMpage. Playing off the name of a car-based pickup from the go-go 1980s that lasted two years — about how long 2020 feels already — the RAMpage is a Ram 1500 hood and upper fascia, a Dodge Charger SRT Hellcat Widebody lower front and body, a pickup bed, and it's accented with obligatory yellow splitter guards that have matured into a properly racy splitter. You can take the RAMpage as a cue that your drawing doesn't need to threaten the living with massive bulk and post-apocalyptic looks. Ricky Ryan Goimarac, one of the entries so far, made his own version of the RAMpage that looks pretty sexy. And with the Chevrolet Colorado ZR2, ZR2 Bison, and Ford Ranger Raptor still not quite there for some people, why wouldn't a mid-size Dakota TRX be a good idea right now? Here's the crucial part: All entries need to be submitted today, April 9th, no later than 5 p.m. Eastern. So yeah, there's not much time, but ... quarantine. Tomorrow, April 10, Gilles and Trostle will post their favorites to Instagram. For all those design-focused high-schoolers, entries for the official Drive for Design contest are due by May 1, 2020. Related Video:    

Stellantis mega-merger gets approval from FCA, PSA shareholders

MILAN — Shareholders of Fiat Chrysler and PSA Peugeot decisively voted Monday to merge the U.S.-Italian and French carmakers to create worldÂ’s 4th-largest auto company. Addressing separate meetings, both PSA Peugeot CEO Carlos Tavares and Fiat Chrysler Chairman John Elkann spoke of the “historic” importance of the vote, which combines legacy car companies that helped write the industrial histories of the United States, France and Italy. Before the merger is finalized, shares in the new company, to be called Stellantis, must the launched. It will be traded in Milan, New York and Paris. The marriage of PSA Peugeot and Fiat Chrysler Automobiles is built on the promise of cost-savings in the capital-hungry industry, but what remains to be seen is if it will be able to preserve jobs and heritage brands in a global market still suffering from the pandemic. The deal will create the worldÂ’s fourth-largest carmaker, with the capacity to produce 8.7 million cars a year, behind Volkswagen, Toyota and Renault-Nissan, and create 5 billion euros in annual synergies.  “We are fully aware of the fact that together we will be stronger than individually,'' PSA CEO Carlos Tavares told a virtual gathering of eligible shareholders. “The two companies are in good health. These two companies have strong positions in their markets.” The new company will put together under one roof French mass-market carmakers Peugeot and Citroen, top-selling Jeep and Italian luxury and sports brands Maserati and Alfa Romeo - pooling companies that have helped define the industry in the United States, France and Italy. While the tie-up is billed as a merger of equals, the power advantage goes to PSA, with Tavares running Stellantis and holding the tie-breaking vote on the 11-seat board. Tavares is set to take full control of the company early this year, possibly by the end of January. Fiat Chrysler chairman John Elkann, heir to the Fiat-founding Agnelli family and Fiat ChryslerÂ’s biggest shareholder, will be the Stellantis chairman. Fiat Chrysler CEO Mike Manley will head North American operations, which is key to Tavares' long-time goal of getting a U.S. foothold for the French carmaker he has run since 2014, and the clear money-maker for Fiat Chrysler. Such a deal was long wanted by Fiat ChryslerÂ’s long-time CEO Sergio Marchionne, who had predicted the necessity of consolidation in the industry. He was unable to find a deal before his sudden death in July 2018.