2013 Ram 1500 Slt on 2040-cars

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Electrified Ram pickup on the way, FCA CEO says

Ram will build an electrified pickup, FCA CEO Mike Manley confirmed during the company's third-quarter earnings call Wednesday. Manley provided no details, but confirmed that electrification is on the way for its truck brand. This also means that it's not clear whether this truck will be a full electric, or if it will be a conventional or plug-in hybrid. It's still significant, though, since this is the first time we've heard a clear message from FCA leadership that electrification will be a priority for Ram.  “I do see that there will be an electrified Ram pickup in the marketplace, and I would ask you just to stay tuned for a little while, and weÂ’ll tell you exactly when that will be," Manley said, according to the Detroit Free Press.  With concrete plans starting to emerge from both Ford and General Motors, FCA is now looking like the odd one out. Company representatives have been tough to nail down on the question of electrification. Without ruling it out entirely, Manley and other shot-callers have been somewhat dismissive of the notion in previous announcements and interviews.  "The reason we haven't spoken much about electric pickup trucks is not because we view that market as non-existent. We've always had a slightly different view of timing and adoption rates, particularly in North America in terms of full electrification. We are very committed to our electrification strategy — most of which we have revealed," Manley, said in August. Of course, what had been revealed at the time did not include a pickup. That hasn't exactly conclusive, either, as FCA's future product roadmap has been nebulous (to put it charitably) for essentially the past decade. The announcement of a merger with PSA resulted in yet another strategic reboot, and we've yet to see exactly how Stellantis will integrate existing PSA electrification plans with FCA's fast-and-loose approach to EVs.  Given the fact that PSA is not a player in the full-size pickup game, it stands to reason that Ram's development would likely come from this side of the pond. Whether FCA/Stellantis will keep the development in house or tap one of America's electric startups as a potential partner or supplier remains to be seen. Either route has potential, with a number of electric truck start-ups in the U.S., and extensive EV and hybrid experience within FCA and the soon-to-be-integrated PSA group.

2020 Ram 2500 Power Wagon caught completely undisguised

The next-generation Ram 2500 Power Wagon was spied without a hint of camouflage covering it on the road. New headlights and taillights are full LED units, and they look epic. The design is reminiscent of the 1500, but Ram definitely put a slightly different spin on them. It resembles the Ram Rebel to a certain degree, but with a dose of more hardcore truck-style to it. We're digging the look for now. Traditionally, the Power Wagon is a much more off-road ready Ram. We'd expect this one to have the same locking differentials front and rear, a front anti-roll bar disconnect and a lead for a winch cable, leaving it the only factory truck that offers a winch. The engine is most likely the same 6.4-liter V8 with 410 horsepower too. Its bumpers are entirely new, along with the fender flare design on this truck. It all comes together and gives the Ram Power Wagon its traditional look while still meshing with the complete redesign the 2019 Ram 1500 received. How Ram let this 2020 model year truck venture out into the world uncovered is mighty confusing. Maybe Ram wanted everyone to see it? We'll only be guessing for the time being. The 2500 Power Wagon is expected to make its debut in 2019. We'd imagine the most likely scenario for that one is at the Detroit Auto Show in January where the redesigned 2019 1500 was revealed. For now, feast your eyes on the next Power Wagon to grace our roads. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."