2012 Ram 1500 St Crew Cab Pickup 4-door 5.7l on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Auto sales in March and first quarter down nearly across the board

Nearly every major automaker reported weak U.S. sales for March and the first quarter of 2019, citing a rough start to the year, but said a robust economy and strong labor market should encourage consumers to buy more vehicles as 2019 rolls on. GM, which no longer releases monthly sales figures, saw first-quarter sales fall 7 percent, with declines across all brands. Sales of Silverado pickup trucks fell nearly 16 percent and the high-margin Chevy Suburban large SUV dropped 25 percent. Ford also no longer releases monthly sales numbers, but is due to release its first-quarter sales figures on Thursday. According to industry data, Ford's sales fell 2 percent in the quarter and 5 percent in March. Ford representatives did not immediately respond to requests for comment. FCA reported a 7 percent fall in U.S. sales in March and a 3 percent drop for the first quarter. All of FCA's brands dropped in March, except for Ram, which saw a 15 percent increase in pickup truck sales. "The industry had a tough first quarter, but with spring finally starting to show its face and continued strong economic indicators ... we are confident that new vehicle sales demand will strengthen going forward," FCA's U.S. head of sales, Reid Bigland, said in a statement. Toyota reported a 3.5 percent fall in U.S. sales in March and 5 percent for the first quarter, hurt by declining demand for its Corolla sedans and Camry vehicles. "While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment," Toyota said in a statement. Nissan posted a 5.3 percent drop in sales in March, and its first-quarter sales were down 11.6 percent. Honda and Hyundai bucked the trend. Honda's U.S. sales rose 4.3 percent in March and 2 percent in the quarter, while Hyundai's were up 1.7 percent and 2.1 percent, respectively. Passenger-car sales suffered throughout the January-March quarter compared with the same period in 2018 as Americans continued to abandon them in favor of larger, more comfortable pickup trucks and SUVs, which are far more profitable for automakers. The battle for market share in the particularly lucrative large-pickup truck market intensified in the quarter, as Fiat Chrysler Automobiles' Ram brand outsold the U.S.' No. 1 automaker General Motors' Chevrolet-brand trucks. The two automakers have both launched redesigned pickup trucks.

2019 Ram 1500 Tradesman Drivers' Notes Review | Basically great

The 2019 Ram 1500 is the first major redesign for FCA's best-selling model since 2009. The outgoing truck was a favorite among the Autoblog staff, and this new model only looks to be a wholesale improvement. This Ram 1500 Tradesman may be the entry-level model, but it gives us a good baseline for the rest of the range. Our truck was a crew-cab four-wheel drive variant. Options include the $795 sport appearance package, $545 trailer towing package, $450 for a spray-in bedliner and of course $1,195 destination charge. All-in, our tester rang up at $45,195. Editor-in-Chief Greg Migliore: This was my first taste of the 2019 Ram, and FCA's truck guys did a solid job with the redesign. It's comfortable, powerful and has gutsy styling. Critically, I think the interior is best-in-segment. Regardless of trim or spec, the Ram offers an intuitive layout with nice materials and a pleasing, functional design. All of this comes through in the Tradesman, which is Ram's go-to-work truck. You get the basics and the grunt, without the frills. Our tester still comes in at $45,195 thanks to a slew of options like the Hemi V8, rear power sliding window, satellite radio, sport appearance pack and trailer tow fittings. Plus, this one is a crew cab with four-wheel drive, which starts at a higher price point than a smaller, V6-powered Tradesmen. So it's not totally no-frills, but this work truck did give me a good taste of the new Ram in a clear, distilled manner. I like it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Senior Editor, Green, John Beltz Snyder: After getting out of the Ford F-150 and into the Ram 1500 Tradesman, I noticed a few things right away. I was especially taken by the thought put into the organization of the Ram's interior. There's a lot of useful space for storage throughout, including a clever cubby in front of the passenger seat. The center front seat folds down to serve as a console with cup holders, or folds up to create a true bench seat. Slide on over, baby. Driving it, this is definitely more truck-like than the F-150 I had just been in. It's noisier, bouncier, and generally less comfortable. It feels like the real deal, though, and if you're driving a truck because you like trucks, this definitely scratches that truck itch better than the Ford. Associate Editor Reese Counts: I love this truck. The Ram 1500 has long been my favorite full-size pickup.