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Chrysler recalling 382k Ram HD diesel pickups, 184k SUVs

Between GM's ignition switches and Takata's airbags, it's been a big year for recalls, but they keep rolling in. The latest comes from Chrysler, which has announced a pair of recalls for certain heavy-duty pickups and SUVs.
The first issue revolves around the 6.7-liter Cummins diesel engine available in the 2010-2014 Ram HD trucks, including 2500 and 3500 series pickups as well as 4500 and 5500 series chassis cabs. In the affected units, "a terminal connector near the fuel heater may be subject to friction-induced corrosion," according to the first of the two announcements from Chrysler below.
The problem could result in overheating and fuel leakage. Chrysler launched its investigation following cases of overheating, none of which actually started a fire, much less an injury or accident. As a precautionary measure, however, Chrysler is instructing service technicians to replace the terminals on an estimated 381,876 Ram units around the world - the vast majority of those (314,704) registered in the US, another 59,432 in Canada, 1,803 in Mexico and 5,937 abroad.

Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.