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The Ram Macho Power Wagon concept is totally in your face with its cool rack system

The Ram brand isn't being very subtle with this year's SEMA concept. It's called the Macho Power Wagon, and it's painted in Macho Mango. Yeah, it's for dudes. We apologize if you start hearing a Village People song in the back of your head. This bigger, badder Ram is a throwback to the Macho Power Wagon of the late 1970s. Along those lines, it bears the retro, vertical Power Wagon graphics that line the C-pillar, and it also has vintage-style eight-spoke beadlock wheels inspired by its '70s namesake. Those wheels are shod in huge 37-inch tires, which fit thanks to a four-inch suspension lift, and custom, conceptual fender flares. View 20 Photos The truck is powered by the normal Power Wagon's 6.4-liter V8, rather than the crazy TRX concept's supercharged Hemi, and it has the stock front winch. This Ram also sports quite a few concept parts besides the wheels and fender flares. Starting at the front and moving rearward, the Macho Wagon gets custom bumpers with skid plates and tow hooks, a new hood with big heat extractors, an LED light bar, a roof rack, single-piece running-boards, and five-inch exhaust tips. There's one more custom piece in back. Immediately behind the C-pillar is a sport hoop, under which hides another hoop that can slide along tracks on the bed. These hoops together are called the Ramrack, and when the second hoop is moved back along the bed, it works together with the cab's roof rack to create a long utility rack. It's a thoroughly clever way of adding practicality without sacrificing appearances. We would love to see something like this reach production, since it could be very handy on quad cab pickups with short beds, allowing them to carry long objects without having to drop the tailgate to get them to fit. Because there's nothing macho about that. Related Video:

Ram recreates 'Washington Crossing the Delaware' with SI Swimsuit models

America may have been founded on the overthrow of British rule, on revolution against tyranny and the rejection of over-taxation without representation. But these days, you might argue that America is more about things like pickup trucks and swimsuit models. Fortunately you needn't choose between the founding principles and modern obsessions with this latest promo from Ram. Sports Illustrated brought together a coven of its finest (and we do mean finest) swimsuit models and set them adrift upon the frozen Delaware River atop a wooden barge with a Ram 1500 pickup towing a row boat, recreating Emanuel Leutze's famous painting, "Washington Crossing the Delaware." And just why did they go through all the trouble? Because freedom, that's why. (Be forewarned, though, that the video is not strictly safe for work, what with all the scantily clad revolutionaries and what have you.) News Source: Ram via YouTube Celebrities Marketing/Advertising RAM Videos sports illustrated swimsuit edition

2019 Ram 1500 finally revealed | All new, from headlights to hybrid system

Few categories are as hotly contested as the full-size truck segment. The passion from both automakers and loyal truck owners is fierce. See any number of Calvin window decals for example. Well, a new Ram 1500 is finally here, and it's lighter, stronger and better equipped than ever before to take on the Ford F-150 and the Chevy Silverado. In addition to new styling and a hugely versatile interior, both the V6 and V8 Ram 1500 are available with a 48-volt mild-hybrid system. Despite looking similar to the current Ram, this isn't merely an update. The truck is all new inside and out, improving on what worked and fixing what was aging. Overall weight is down 225 pounds, with 120 of those coming from the chassis and frame. And 98 percent of the frame is made from high-strength steel, with aluminum making up a small amount in parts like the transmission crossmember and engine mounts. The Ram 1500 also gets an aluminum hood and tailgate. The weight may be down, but the 2019 Ram 1500 is longer and wider than before. The bed height, too, has increased. Visually, it's difficult to notice the increased size. The overall design is an evolution of what Ram has offered for decades. The most obvious change is the lack of a crosshair grille, a staple since 1994. The new "RAM" grille started as an option but now carries over to every single model. It's not going to be popular with everyone, but we're sure Mopar or some other parts supplier can fill your t-shaped void. The drop fender that also debuted on the '94 Ram has been lifted, giving the front a far more upright face. There are two different headlight designs, depending on the trim and options. The top-tier LED units are wide and slim, while the standard lighting looks similar to what we have now. The front bumper can be chrome or paint, while the chrome accents carry around to parts like the new 1500 badge on the hood. Tow hooks are lower and further apart than before, while the parking sensors have been better integrated into the design. Like the headlights, the taillights are an evolution of the current shape. Both halogen and LED units are available. The full-width steel rear bumper can be had in either chrome or body color. As for paint, there are 12 colors in total, with three two-tone variants. If that's not enough variety, there are 16 new (six-lug!) wheel designs to choose from, ranging from 18 to 22 inches. View 160 Photos Inside, the 2019 Ram 1500 is more refined and practical than ever before.