2024 Ram 1500 Classic Tradesman on 2040-cars

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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Some Ram truck buyer is about to get the 3 millionth Cummins diesel engine

Dodge made a Cummins-built turbodiesel engine available in one of its trucks for the first time during the 1989 model year. Over three decades and a name change later, the company announced it ordered the 3 millionth engine from Cummins, and it's about to drop it in a truck. The 3 millionth engine is patiently waiting on a pallet until it's needed on the assembly line. Ram noted the oil-burning six will be installed in a 2019 3500 Longhorn Crew Cab Dually, a model built for both towing and cruising. While the firm knows who ordered the truck, it chose not to release the owner's name to maintain an element of surprise. The dealership that sold it is planning to host a celebration, so the buyer will only find out that he or she purchased a piece of Ram and Cummins history when arriving to pick it up. The Longhorn isn't the kind of truck you're likely to see on a construction site. Priced in the vicinity of $60,000, it's an upmarket variant of Ram's tow-it-all Heavy Duty pickup decked out with leather upholstery, an eight-way power-adjustable driver's seat, two rows of heated seats, and an 8.4-inch touchscreen for the infotainment system. The high-output Cummins 6.7-liter six adds $11,795 to its base price, meaning the truck receiving the 3 millionth engine costs around $75,000.  Cummins has made several different engines for Dodge- and Ram-branded trucks since 1988. It crossed the 200-horsepower mark for the first time in 1996, and built its first engine with over 500 pound-feet of torque in 2001. The current Cummins, the variant going into the milestone truck, is a mighty, 6.7-liter straight-six that serves 400 horsepower and 1,000 pound-feet of torque.  

Fiat Chrysler Automobiles: The next five years

Unless you've been living under a rock for the past 24 hours, you've no doubt read about all of the big future product news coming out of Fiat Chrysler Automobiles today. We had individual brand reports from Chrysler, Dodge, Jeep, Ram, Alfa Romeo, Fiat, Maserati and even Ferrari, but in the interest of simplifying and summarizing, we're going to list out the hard facts once more. Of course, with all of this still off in the future, there's still the possibility that a few changes will be made. But as of what we know right now, here's what's coming, and what's going away.
Chrysler
2014: Refreshed 300/300C, debuting at Los Angeles Auto Show