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Ram boss thinks midsize truck could fit in the lineup

The execs at Ram are changing their tune about the possibility of a midsize truck in the US. Nothing is certain yet, but the chances now look a little more favorable. "I think there's opportunity there in the US if you look at what's happened in the mid-size segment here – significant growth last year," Jeep and Ram boss Mike Manley told the Detroit News. "I think that space is big enough, certainly, to have two offerings there." The other product that Manley alludes to is the forthcoming Jeep Wrangler-based pickup that's due in 2017. However, there might not be much customer overlap between the Jeep and those looking for a more traditional Ram-branded model. Manley admitted the most likely candidate for a midsize Ram would be for the company to use an existing Fiat platform, according to the News. One possibility could be rebranding the Fiat Toro pickup, but it's rather small at 20-inches shorter than a Chevrolet Colorado. This greater openness to a midsize Ram is a complete change from the company's position in the past, though. Last spring, the brand's CEO for North America said he couldn't find a strategy to make the model work. FCA boss Sergio Marchionne made the same point in 2014, when he admitted the company showed a Ram 1000 at design clinics, but the response was "lukewarm." Over the past couple years, the midsize truck market has a renaissance of fresh products. The Chevy Colorado and GMC Canyon are successes both critically and commercially. The latest Tacoma is on sale, and the new Honda Ridgeline is imminent. We know Nissan has a Frontier successor under development, and there are always rumors of Ford reviving the Ranger in the US. With so much development in the segment, it's easy to see why Ram would want to be at the party. Related Video:

2019 Ram 1500 Laramie Drivers' Notes Review | King of the hill

The 2019 Ram 1500 is the newest full-size truck to the market, though the upcoming 2019 Chevy Silverado isn't too far off. We've driven a few models so far, from the base-spec Tradesman up to the kitted-out Limited variant. Modern trucks are expected to do everything from towing a boat, hauling mulch or carrying a family of five on an extended road trip. The days of simple, single-minded trucks have long since passed. Our tester this week is a mid-grade Laramie model. It has quite a few creature comforts — heated and ventilated leather seats, front buckets, a larger Uconnect infotainment screen — along with features like blind-spot monitoring, parking sensors, automatic high beams and a bedliner. There's no moonroof, wireless charging or heated second row seats, but it's still extremely well appointed, especially compared to its forebears. That said, it doesn't come cheap. All in, this truck costs just under $55k. Editor-in-Chief Greg Migliore: The 2019 Ram 1500 is simply the best truck in the market. It's powerful, comfortable, brash and the embodiment of what a full-size pickup should be. The Hemi V8 is always the first thing I notice when I test one, and it's smooth and potent in this 4X4 Laramie. Ram has wisely expanded its engine selections in recent years, though the V8 remains my favorite. The Ram's design always grabs me. It's generally the buffest looking truck in the segment, though at times in the last decade or so it has veered into cartoonish proportions. For 2019, it's a clean look with smooth lines and curves that convey a sense of power. I Love the new grille, and Rams always have a good deal of chrome — that's cool with me. Inside, this model was surprising quiet, underscoring the premium vibes. The latest version of Uconnect works well and is intuitive. Plus, there's a nice balance of knobs, buttons and dials. Everything is easy to use and understand. The leather looks and feels upscale, the seats are comfy yet supportive, and the configurable center console is a clever feature. This Ram is fairly loaded up, but even when we tested a more basic Tradesman a few weeks ago, I had similarly favorable impressions. It's an all-star truck. Associate Editor Reese Counts: I really hate to simply parrot what Greg said, but I'm quite enamored with the Ram. It really is the best of the bunch.

Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.