2023 Ram Promaster High Roof on 2040-cars

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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Ram 1500 TRX spied with remote-reservoir shocks and supercharger whine

The highly anticipated Ram 1500 TRX, Ram's Ford F-150 Raptor rival, has been spied again. And the big news is all in the suspension. Compared with the last prototype we saw, this truck sits much higher, and it now has fender flares to cover the wider track. It looks like some of the extra width may be from slightly bigger tires and higher offset wheels. But those might not be the only factors. Looking closely, the rear wheels have eight lug nuts versus six on the front. The previous prototype had six lugs on the rear. So this version may have a beefier rear axle, maybe from the Ram 2500. That axle may be a bit wider. The suspension itself is clearly farther along, too. Up front, there are some burly looking lower control arms. But in the back, any suspension reinforcements are long gone, and the axle seems to be supported by equally beefy trailing arms. Most exciting are what appear to be fancy remote reservoir off-road shocks tucked in the rear wheel arches. They're covered by little black sacks to hide them. The Rebel TRX concept from a few years ago featured internal-bypass shocks, and the Ford F-150 Raptor features the same kind of shocks. That Ram TRX concept also had 13 inches of suspension travel at each corner. Besides the updated suspension, we're pleased to report that the TRX is still rocking Hellcat power. Our spy photographer tells us that there's very audible supercharger whine. He also caught the truck on video, and it sounds gravelly and angry. We're very much looking forward to the truck's launch, which should be sometime before 2022.

A beginner's guide to plowing snow with a heavy-duty truck

I live in a desert, so the only things getting plowed around here are mud flows and brewer neighbors. But I enjoy machinery and haven't plowed any snow since a "loaded" truck meant one with A/C and a CD player, so I jumped at the chance for a plow primer in a Ram HD on a Canadian airfield. Running a plow is like welding – the basics come quickly but experience pays dividends. The first thing to deal with is a frequently changing horizon because, stout as they are, even three-quarter-ton heavy-duty trucks will move up and down in front considerably with a 600-to-800-pound plow hanging off, and fast plow hydraulics rival some low-riders for bounce effect. Getting going is easy unless you forgot blocks and the plow froze to the ground, rookie. If you have to drive to your plowing assignment, blade height needs some experimentation to find the best cooling airflow; if you think sub-freezing temperatures negate that concern, remember you've installed what amounts to a 20-square-foot air brake up front that the truck has to overcome, and blowing snow could block some cooling air passages. Whether it's a "straight" blade or V design, always have it tilted to the right lest you catch a hidden post, solid mailbox, or edge of a snow bank. Most plow operators I spoke to rarely exceed 45 mph in transit because of cooling, front suspension travel, and common sense, and you should go even slower if you don't have some ballast like chains, extra fuel tanks, or a salt spreader to balance the load on the back. With trucks' relatively slow steering and all that weight up high, oversteer is best avoided. With a little clean space to get a run, stick it in Drive to gather momentum and lower the plow simultaneously to float, where the weight of the plow rests on and lets it run along the surface. Momentum is good until you hit something you didn't know about, at which point the plow's breakaway systems limit damage but your truck could still hit something big; caution never hurts. Start out at 10 to 15 mph, depending on consistency and depth, making a clean wave off one side. If you have to push it straight, as you slow coincidentally raise the blade at the bottom of the pile to shove it up higher. Carry too much speed here and you'll stop with an unceremonious thud. Common mistakes cited among a few experts were people pushing banks of snow rather than plowing it, and rushing the shift between Drive and Reverse, throttling up before the shift is completed.