2018 Ram Promaster Tradesman on 2040-cars

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2013 Ram HD and Chassis Cab pickups are ready for work [UPDATE]

Auto enthusiasts often point to the pony car wars as the last bastion of one-upsmanship among Detroit's automakers, but the truth is, the pickup wars are every bit as competitive - if not more so. Auburn Hills keeps a ready eye on what their rivals in Dearborn and Detroit are doing, and vice-versa. Today, that battle is renewed with the introduction of Ram's 2013 Heavy Duty and Chassis Cab lines at the State Fair of Texas. Why a state fair? The Banner State is the perfect battleground for pickup supremacy, as Texas accounts for one of every five pickups sold in the U.S.
Towing and hauling metrics are poised for a substantial improvement. "... and not just by a little bit."
On the HD front, Chrysler is boasting that its brand-new heavies will bring best-in-class towing, torque, payload and Gross Combined Weight Rating, but thus far, it's declining to cite what those figures are. For the moment, though, Fred Diaz, President and CEO of Ram told us at an Auburn Hills background event earlier this month that key towing and hauling metrics are poised for a substantial improvement. "And not just by a little bit. I think we're going to shock the world," said Diaz.

FCA CEO says the Ram 1500 Classic will live on, might even get an update

Ram intends to keep selling the 1500 Classic pickup truck for an unknown amount of time. According to a report from Motor Trend, FCA CEO Mike Manley during the company’s second-quarter earnings call said there are no plans to discontinue the old truck. Not only this, but Manley also suggested that Ram could give the Classic an update. In case you werenÂ’t familiar with RamÂ’s strategy of selling the 1500 Classic alongside the regular 1500, weÂ’ll lay it out for you: Ram released a completely new 1500 for the 2019 model year. Instead of discontinuing the truck it was selling before the new model, Ram continues to produce it under the 2019 Ram 1500 Classic name. Despite it being a 2019 model year truck, the Classic is the last-generation Ram. This is done so that Ram can offer customers a full-size truck option than is cheaper than the fancy new truck is capable of dipping down to. The 2019 Ram 1500 Classic starts at $29,340, whereas the regular 1500 has a base price of $35,135. If that makes a difference for enough people, then it makes financial sense for the old truck to stick around. However, Ram appears to be considering giving the old truck some new tricks, according to Manley. If that idea comes to fruition, then the Classic will start to look like an even better value proposition than it is today. Ram would have to act quickly, though, as the old truck just accelerates its aging by the day as each new pickup hits the market. Sales of the Classic were certainly an important contributor in the battle with Chevy to takeover the number two spot in the pickup wars. An even more attractive offering for the same low price sounds like a short-term winner to us. If Ram does refresh the 1500 Classic for 2020, donÂ’t expect it to last much longer beyond that model year, though. ItÂ’s already on life support at this point, and the new 1500 feels years ahead of it in every way.

Ram recreates 'Washington Crossing the Delaware' with SI Swimsuit models

America may have been founded on the overthrow of British rule, on revolution against tyranny and the rejection of over-taxation without representation. But these days, you might argue that America is more about things like pickup trucks and swimsuit models. Fortunately you needn't choose between the founding principles and modern obsessions with this latest promo from Ram. Sports Illustrated brought together a coven of its finest (and we do mean finest) swimsuit models and set them adrift upon the frozen Delaware River atop a wooden barge with a Ram 1500 pickup towing a row boat, recreating Emanuel Leutze's famous painting, "Washington Crossing the Delaware." And just why did they go through all the trouble? Because freedom, that's why. (Be forewarned, though, that the video is not strictly safe for work, what with all the scantily clad revolutionaries and what have you.) News Source: Ram via YouTube Celebrities Marketing/Advertising RAM Videos sports illustrated swimsuit edition