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Auto blog

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

2019 Ram 1500 shows chrome grille and more production parts

We've seen the 2019 Ram 1500 running around in camouflage a few times already. This time around, we get a good look at some more production parts. This set of spy photos shows a production-ready chrome grille up front, with chrome wheels to match. The shots also give a peek at the Ram's tow mirrors. We've seen the rear end before – including a split tailgate – but these photos give us a good look at the new rear lighting. Previous spy shots also suggest that the Ram will mostly retain its steel body. We also suspect it to arrive with coil springs and an optional air suspension. Rumors suggest the possibility of a turbo-four version, hybrid technology, and even a possible competitor to the Ford F-150 Raptor with a juiced-up V8. Look for the new Ram 1500 to take off the camo at the 2018 North American International Auto Show in Detroit next month. Related Video:

An inside look at Mopar's SEMA fleet

Mopar is heading to the SEMA show in Las Vegas with a fleet of customized vehicles that appeal to enthusiasts of all stripes. There's a Dodge Viper ACR concept that follows in the lineage of the supercar's great road racing past, and a custom Ram ProMaster that might just be the ultimate outdoor party machine.
We got an inside look at Mopar's cars that will be on display at the show, which also include a Dodge Challenger T/A concept, two crazy Jeeps and a Ram 2500 Outdoorsman that could change the way you camp. While these are some of our favorites, Mopar is bringing plenty to SEMA, so let us know your top choices in the comments section.