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2019 Ram 1500 pickup shows its full face in spy photos

We're only a couple of weeks away from the 2019 Ram 1500 full-size pickup truck's public reveal at the Detroit Auto Show, but we're still getting little sneak peeks of the new Ram. In these spy photos, we get the last piece of the truck's front fascia puzzle, the badge. (UPDATE, January 2018: Here are the story and photos from the 2019 Ram's full reveal at the Detroit Auto Show.) As expected, the Ram logo fits in a little space between the split chrome bars in the middle of the grille. We're still not sure if this horizontal bar grille will be the only version or if there will be an assortment as there is on the current model. This iteration is the only version we've seen so far. These shots also show how this grille integrates nicely with the headlights. The turn signal LEDs line up with the gap in the chrome bar, the lower portion of the bar lines up with the lower running lights, and the upper portion lines up with the main headlight element. The rest of the truck will be fully revealed at the Detroit Auto Show. We know it will feature a 5.7-liter V8, which will probably be accompanied by at least a gasoline V6 if not a new version of the EcoDiesel V6, too. It may also be shown with the previously spied split tailgate. For additional peeks at the pickup, check out these previous spy shots, as well as our renderings. Related Video:

Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.

Discerning Ram owners can now match their truck to their RV

Are you frustrated that the two-tone paint on your new pickup truck doesn't match the RV that it's hauling? We have good news for you. Today, at the Dallas Auto Show, Ram unveiled a new color for the 2017 Laramie Longhorn: the imaginatively named RV Match Brown. In Ram's words, the "Luxurious two-tone premium model displays distinctive design cues" and is "designed to match or complement RV trailer graphics." The new color replaces White Gold in the two-tone lineup and is only available on the Laramie Longhorn trim. In addition to running the bottom length of the truck, the RC Match Brown paint covers the side steps and the spokes on the 20-inch aluminum wheels. All 1500 Laramie Longhorns come with 20-inch wheels, while the 2500 and single-wheel 3500 models come with 18s as standard and offer optional 20s. The color wasn't designed to replicate one specific color, just that general shade of brown that seems to be ubiquitous in the RV industry. The RV Match Brown is available with nine exterior colors. The Laramie Longhorn is the second highest trim level of the Ram 1500, slotting just below the Ram Limited. Features include items like laser-etched leather with complimenting walnut burl inserts. It's no Rolls Royce, but it's hard to find a more decked-out truck on the market. Related Video: