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Ram 2500 Off-Road Pack targets Ford's FX4, Chevy's Z71

If you were a Ford or Chevrolet customer looking for a heavy duty pickup with some improved off-road chops, the process is relatively simple: tick the box for the FX4 or Z71 packages and be on your merry way. These packages are simple affairs, adding upgraded shocks, underbody protection, and unique wheels alongside a slew of cosmetic improvements. Now, Ram is getting in on the game. Making its debut at the Chicago Auto Show, a new 4x4 Off-Road Package will be offered on the 2500 model regardless of engine, bed length, or trim level. The only restriction is cab size – you'll need to order the Crew or Mega Cab in order to get the new option pack. Despite being a new package, Ram's formula is more or less the same as that used by the FX4 and Z71. Mechanical changes are limited to new Bilstein monotube shocks (Ford turns to Rancho, while the shock absorbers on Chevy's Z71 are unbranded) and a standard limited-slip differential (also offered on the Big Horn and Lone Star trims). Firestone supplies the LT tires, which look to strike a balance between off-road ability and on-road comfort, while there's the normal array of underbody protection. And like Ford and Chevy, Ram has fit a prominent decal on the rear fender. Pricing isn't finalized yet, but Ram specifically calls the 4x4 Off-Road Pack "a value-priced option." That'd make a lot of sense, considering how Ford and Chevy have priced similar equipment packs. Neither the FX4 nor the Z71 pack are high-priced options, with the former ringing up at $295 on the F-250 and the latter maxing out at $620, depending on which Silverado HD you chose. Look for the Ram 2500 4x4 Off-Road Pack to hit dealers during the third quarter of 2016. Related Video: Ram Truck Brand Announces New Ram 2500 Heavy Duty 4x4 Off-road Package New Ram 2500 4x4 Off-road Package designed for customers who need essential off-road upgrades combined with 3/4 -ton pushing, pulling and hauling capabilities Part of "America's Off-road Truck Leader" lineup Features stability control upgrades, all-terrain tires and rugged exterior appearance New package includes limited-slip differential, underbody protection and Bilstein shocks Available "RamBox Holster" rack accessory for RamBox-equipped trucks February 11, 2016 , Auburn Hills, Mich. - Ram Truck capitalizes on a core piece of the 3/4 -ton segment with new Ram 2500 4x4 Off-road Package, which includes a list of must-have upgrades for the occasional off-roader.

Italian coachbuilder transforms the Ram 1500 into an ostentatious limousine

Motorists who were smitten by the Mercedes-Maybach Ultimate Luxury concept and disappointed by the brand's decision not to build it now have a consolation prize. Created by an Italian coachbuilder named Aznom, the Palladium is a sedan-like four-seater limousine built on a platform borrowed from the Ram 1500 pickup. The Palladium exists at the intersection of sedans and SUVs, both in terms of design and in terms of construction, and it's marketed as a hyper-limousine. Surprisingly, company founder Marcello Meregalli explained he began looking into building a truck-based sedan after seeing the Cadillac-badged presidential limousine unveiled in 2008. "That particular Cadillac gave the final push" to the idea, he reminisced in a statement. Beauty is very much in the eye of the beholder, so all we'll say about the Palladium's sheet metal is that it isn't subtle. Its front end is dominated by a grille with vertical LED inserts, thick pieces of chrome trim, and headlights that look 1500-esque if you squint. Viewed from the side, it's evident there was little stylists could do to mask the 1500's extra-long wheelbase, and the four doors are straight off the truck. And, the entire rear fascia rolls out like a giant drawer to give customers access to the trunk. It's a feature that's odd and innovative at the same time. The basset-like proportions likely make the Palladium a nightmare to parallel park, especially in its home country of Italy, but they also allowed stylists to carve out an unusually spacious interior designed primarily for rear-seat comfort. Passengers riding in the back travel on a bench that Aznom describes as a throne, and they benefit from creature comforts like a separate air conditioning system, a Harman-Kardon sound system, two Microsoft tables, plus an on-board fridge. Of course, there's space to store crystal glasses; how could there not be? Power for the Palladium comes from a twin-turbocharged version of Ram's 5.7-liter Hemi V8 engine. It's tuned to develop 710 horsepower and 701 pound-feet of torque, and it's bolted to an eight-speed automatic transmission. Aznom quotes a 4.5-second sprint from zero to 62 mph, which is on par with the Hellcat-powered 1500 TRX's time and impressive for a beast that tips the scale at 5,842 pounds. Part-time four-wheel drive comes standard. Ten cars will be manufactured, and each one will be unique because clients will be invited to participate in the design process.

Did Ram outsell Chevy Silverado for first time in history last month?

Recently released automotive March sales figures point to a major shakeup in the pickup world. Last month, Ram's trucks overtook the Chevrolet Silverado to become the second-best selling vehicle in the segment for the first time ever.
The Ram pickups outsold the Silverado by 285 units in March. Chrysler shifted 42,532 trucks for the month compared to 42,247 for the Chevrolet fullsize. According the Allpar, this is the first time either Dodge or Ram's pickups have outsold Chevy in a month, and the Bowtie has held down the second place spot in the pickup market since 1978 when Ford took over the top spot. The F-Series remains the market's king, with 70,940 sales in March and 173,358 sold since January.
The results may only be a blip. From January through March, Ram has sold 96,906 trucks versus 107,757 for the Silverado. One month of sales figures isn't enough to call this a trend, but it's certainly an interesting data point.