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2017 Ram Power Wagon update adds menacing new look

The popular sentiment in the truck market is that if you really, really want off-road performance, you turn to the Ford F-150 SVT Raptor. But Ram would like to remind everyone that it's no stranger to the hardcore, off-road pickup game, and that the 2500-based Power Wagon is here to stand up (and dwarf) the half-ton-based Raptor. The 2016 Power Wagon was heavy on the chrome, had an pretty ridiculous optional graphics package, and featured questionable red grille inserts (unless you got the work-truck-like Power Wagon Tradesman). To be frank, it was hard to take the truck seriously alongside something as purposeful looking as the Ford Raptor. Ram has addressed this for 2017 by replacing all the chrome with menacing black trim. The billet-silver Ram badge in the nose is the only piece of bright work, and goodness, it all works. Look at the two side-by-side: murdering out the new Rebel-inspired grille, rear bumper, mirror caps, wheel arches, 324-point-font tailgate badge, headlights, and wheels finally gives the Power Wagon the menacing, purposeful, and imposing appearance that it needs. But really, what we like best is that this Ram is all just two-tone now, instead of a handful of different shades. By offering decals in just black or silver, depending on which of the six body colors you choose, the 2017 Power Wagon is a less distracting and simply more cohesive design (or just skip the graphics pack all together – we would). Changes elsewhere are much more modest. You can black out the cabin headliner, and the dull fabric seats have been spiced up with inserts that ape the tread pattern of the standard Goodyear Wrangler DuraTrac tires. It's a small touch, but it breaks up the otherwise depressing sea of black plastic. And as far as more luxurious options, there's no mention of a range-topping Power Wagon Laramie, although buyers on a budget will still be able to snag the entry level Power Wagon Tradesman. Perhaps most importantly, the bits that make the Power Wagon a Power Wagon are more or less unchanged. The 6.4-liter Hemi V8 still produces 410 horsepower and 429 pound-feet of torque and is still matched with a 66RFE six-speed automatic and a manually-shifted transfer case. It'll still tow 10,030 pounds, ford up to 30 inches of water, and has a standard 12,000-pound Warn winch at the front. In short, the 2017 Ram Power Wagon is still a monster, just a more fashionable monster.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Here's what Ram may name its electric pickup

Ram's answer to the Ford F-150 Lightning and the Chevrolet Silverado EV is due out in 2024. Official details about the electric pickup are few and far between, but a recent trademark filing might have revealed the nameplate that the model will wear when it lands in showrooms. Parent company Stellantis asked the United States Patent and Trademark Office (USPTO) to trademark the name "Ram Revolution" in January 2022. Discovered by CarBuzz, the filing applies to "motor vehicles, namely, passenger trucks" so it's not for a toy or an event. The filing has fueled speculation that Revolution will be the name given to the 1500's electric sidekick. It's a move that would make sense; Ram pledged to redefine the segment, so the pickup will be more of a revolution than an evolution, and the word "revolution" has "EV" in it. Unlike rival Ford, Ram doesn't have an EV-friendly nameplate in its attic that's waiting to be dusted off. Dodge's trucks were lumped under the D-Series umbrella for decades, and its limited-edition models wore names like The Dude, Warlock, and Macho Power Wagon. We suppose that the Li'l Red Express could become the Li'l Green Express, but that territory is arguably best left unexplored. And, following Chevrolet's lead by tacking "EV" after the "1500" nameplate is seemingly not creative enough for the company's marketing department. As always, a trademark filing is not a guarantee that a nameplate will see the light that awaits at the end of a production line. If it was, Volkswagen would sell the Amarok in the United States and the Falcon would again be part of the Ford lineup. Ram hasn't commented on the trademark filing, and it hasn't revealed what it plans to call its first series-produced electric truck. More details should emerge in 2022.