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Ram 'Built to Serve' special editions honor five U.S. military branches

Ram has just announced a series of special-edition trucks that honor the five branches of the U.S. military and the roughly 7% of Americans who currently serve or are veterans. Called the "Built to Serve" editions, five trucks released over the next year will come in exclusive liveries and offer exclusive options to commemorate the Army, Navy, Air Force, Marines and Coast Guard. Available on every bodystyle and powertrain, a Built to Serve package will add $2,795 to the price. Ram hasn't said which branch the first truck honors, but that pickup will debut tonight — Wednesday, Nov. 6 — at the “Stars and Strings” concert at the Fox Theater in Detroit.  Each of the five comes in one of two special colors chosen to "evoke the spirit, the mission and history of that service," and a limited build number. The colors and quantities are: Gator (1,000) and Diamond Black (1,000) Ceramic Gray (1,000) and Patriot Blue (1,000) Anvil (1,000) and Billet Silver (1,000) Tank (1,000) and Flame Red (1,000) Spitfire (500) and Bright White (500) The interiors are set off with contrasting stitching in either Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or Orange. Built to Serve trucks will be known by their U.S. flag and edition decals on the rear quarter panels. Cosmetic upgrades for all five versions include an all-black grille and surround, black badging, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray. The option price adds the Off-Road Group, normally a $795 extra, including features like four underbody skid plates, electronic-locking rear axle, off-road shocks, tow hooks, and all-terrain tires.  Special features in the cabin come in the Black Onyx Chrome trim, Velcro panels on the front and sides of the front seats for service patches, PALS/MOLLE webbing to hang pouches on the front seatbacks, lockable front center tunnel storage, all-weather floor mats, and an instrument panel badge. Ram will use the trucks to help bring more attention to an initiative the automaker has run since 2015, also called Built to Serve, that works to organize grassroots volunteer efforts. Between now and Veteran's Day on Nov. 11, 2020, the Built to Serve program wants to log 1.3 million volunteer hours. That figure represents one hour for each active member of the five services.

More details on the Hellcat-powered Ram Rebel TRX

We got our last big scoop on the coming Ram Rebel TRX last summer, when Jordan Denhoed caught a pack of prototypes testing in Michigan's Silver Lake Sand Dunes. We'd heard then that as opposed to the TRX concept, the production truck would unlock the full 707 horsepower from its 6.2-liter Hellcat V8, and use a traditional shift lever to work the gears of a 10-speed automatic. Now Mopar Insiders and Allpar have another batch of details that both sides said were gleaned from insiders with knowledge of the product. The looks, which will hew closely to the concept, have apparently already been teased. The Dodge and Ram corners of FCA like to foreshadow future offerings in their press photos and flyers, Ram doing so again on a graphic that advertised the FCA 2020 Drive for Design contest, pictured. We're told to expect the same twin-vented hood and flared arches front and back, as well as a new take on the current Ram Rebel grille that frames headlights from the Laramie Black trim. The side-exit exhaust would be cool, but we doubt it makes production. That extra width necessitates amber marker lights. The Ford F-150 Raptor, which uses the same lights for the same reason, places its markers along the top edge of the grille just below the grille surround. Mopar Insiders says the Rebel TRX's amber markers will lurk inside the large hood scoop. The Hellcat will get plenty of air from additional vents astride the headlights, and vent its heat through extractor vents just ahead of the windshield and ahead of the front doors. In lieu of any Hellcat badging save for on the supercharger, script on the hood in the same font as the Rebel TRX concept will read, "6.2L Supercharged." In back, yet more vents mimic those in the front fascia, this time placed next to the taillights. There will be an LED CHMSL, and larger diameter exhaust tips poking out of the bumper. Inside, Allpar says Ram plans to follow the Dodge SRT template by loading up the interior; the question is whether there will be a base model, or if it's only SRT plus options. The luxury angle means the 12-inch Uconnect infotainment system will be standard, with off-road-specific screens among the Performance Pages. Allpar confirms the conventional shifter, and Mopar Insiders says the lever will be joined by aluminum shift paddles borrowed from the Alfa Romeo Stelvio Quadrifoglio. The paddles will be longer than those in the Italian crossover, and mounted on the steering wheel.

Ram thinks EcoDiesel will lure small-pickup buyers into fullsize 1500

One of the more curious developments at the Los Angeles Auto Show this week was the return of the Chevrolet Colorado pickup truck. General Motors ended production of the Colorado and its cousin, the GMC Canyon, early last year. At the time, the decision seemed to be the final curtain for small and midsize domestic pickups, as it followed Ford's decision to kill the Ranger and Chrysler's decision to end production of the Dodge Dakota.
Bigland argues the Ram 1500 EcoDiesel is essentially competing for the same buyers as the Colorado.
Does Chevy's revival of the Colorado mean a new dawn for the segment overall? Yes and no. The Colorado's reinvention essentially provides a peek at how automakers tackle the same problem in two different ways. GM's approach is to create a new midsize pickup. Chrysler's approach, on the other hand, would seem to focus more on the prospective buyer than the product itself.