2024 Ram 3500 Ram 3500 Tradesman Crew Cab 4x4 8' Box on 2040-cars

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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

2015 Ram Promaster City will work for $23,130*

Need a cargo van, but nothing too big? Fiat Chrysler Automobiles could have the answer in the form of its new Ram ProMaster City. Essentially a domesticated version of the Fiat Doblo, the ProMaster City joins the Ram family as the baby brother to the larger ProMaster (née Fiat Ducato). But if you've been wondering how much one will set you back, Auburn Hills has now announced pricing.
The 2015 Ram ProMaster City Tradesman Cargo starts things off with a $23,130 MSRP, plus a $995 destination charge. Upgrade to the Tradesman SLT Cargo and you'll be looking at $24,655, while the passenger-oriented Wagon and Wagon SLT start at $24,130 and $25,655 respectively (again, plus $995).
The base delivered price of $24,125 makes the new Ram ProMaster City more expensive than its competition, with the Nissan NV200 the cheapest in the segment at $21,605, the Chevy City Express starting at $22,950 and the Ford Transit Connect starting at $23,125 (all prices including destination fees).

Ram 1200 small pickup rumored on its way to fight Ford Maverick

A report out of Brazil from Auto Segredos (translated), picked up by CarBuzz, claims the U.S. is going to get a baby Ram pickup. The outlet was part of a group of local car media speaking to Antonio Filosa, president of Stellantis South America. Filosa's big announcement was that there'd be a new Ram 1200 truck for our neighbors in the next hemisphere, part of a product onslaught involving 16 new models and 26 revised models over the next three years. The key Auto Segredos line for us is, "The pickup will also be sold in the American market to face the Ford Maverick." If it's true, then this is enormous news. Other details in the report leave us a touch cloudy on what such a pickup will look like for the American market, though. At one point, the AS article says the truck will be built on the Small Wide 4x4 platform used by Stellantis family products like the Jeep Renegade and Alfa Romeo Tonale. The architecture will be resized in Brazil "to be a medium-sized pickup" competing with the segment including the Chevrolet S10 (which is still on sale down there), Toyota Hilux, and Ford Ranger. Ram had a 1200 pickup on sale in the Middle East that was based on the Mitsubishi L200 and fought the Hilux and Ranger, but the Mitsu has always been body-on-frame and we'd wonder at Ram sending a cushy-riding pickup to battle hardcore work trucks. In the U.S., however, we're told the Ram 1200 would fight in the class below that, in the growing field of compact pickups dominated at the moment by the Ford Maverick. The most confusing bit: AS writes, "In the U.S., there are plans for the Ram 1200 to have a chassis-mounted version." The way the piece is translated, Brazil would be getting a midsized Ram unibody pickup to challenge midsized body-on-frame pickups while the U.S. would get a compact Ram body-on-frame pickup to compete against a compact unibody pickup. Something's either been lost in the Google translation, or Ram is truly operating in the fourth dimension if this comes to pass as we're reading it.