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2021 Ram 1500 Limited Longhorn 10th Anniversary Edition revealed with southwestern flair

Ram has made pickups as a standalone brand for about 10 years now, and the company is celebrating this milestone with a special edition truck. It’s called the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition. Being the “Limited” trim, itÂ’s starting out as the most luxurious and well-appointed Ram that money can buy. Ram is sweetening the deal with a bunch of southwestern-themed appearance items. On the outside, the 10th Anniversary Edition distinguishes itself with a chrome-slate grille, chrome headlight header, chrome bumpers, a special tailgate badge and new 20-inch wheels that are available in multiple finishes. YouÂ’ll also get tow hooks, side steps and the adaptive LED headlights as standard equipment. On the interior, Ram ramps up the luxury even higher than normal. It comes with a new leather-wrapped dashboard, suede door inserts, leather seat inserts on the bolsters with a unique design to highlight a “southwestern style.” It comes in a Mountain Brown interior color theme and features hammered aluminum accents, a 10th Anniversary instrument cluster with graphic and badge, a glossy black shifter cap, metal pedal kit and a brushed-zinc badge on the center consoleÂ’s lid. YouÂ’ll be able to spec the truck with the 5.7-liter V8 or the 3.0-liter turbodiesel V6. ItÂ’s only available in the Crew Cab body style, but you can get it in either the 5-foot-7-inch or 6-foot-4 bed lengths. Pricing begins at $58,565, including the $1,695 destination charge. These trucks are on sale now, so check your local dealers if you want one of the special editions.

Dear Ram: 'GT' doesn't belong on a pickup

When word of the forthcoming Ram G/T models hit our inboxes on Tuesday, my first reaction was one of confusion. The notion of a "Grand Touring" package for anything with a pickup bed struck me as entirely foreign and left me feeling conflicted. Have pickup trucks really come so far that a GT-inspired model makes sense, or am I just married to an antiquated notion that has been co-opted and subsequently bled to death by the endlessly churning automotive marketing machine? One could reasonably argue that "GT" has come a long way from the days when it was closely associated with its namesake term (whether you say "Gran Turismo" or "Grand Touring" really makes no difference) and plenty of not-so-sporting automobiles have already borrowed the nomenclature to denote trims with faster-looking body kits or larger wheels. If that's the model we're choosing to acknowledge, Ram's is arguably ahead of the game. Its G/T package adds a cat-back exhaust and cold air intake (more of a performance nod than some other "GT" models enjoy), paddle shifters, a console-mounted gear lever, unique bucket seats with high bolsters and metal covers for the gas and brake pedals. If this were a package for a Dodge Charger or Challenger, it would certainly check the right boxes. Heck, the whole thing was essentially parts-binned from the TRX with an assist from Mopar's factory accessory catalog.  A Ford Mustang GT and a Mercedes-AMG GT. Note how similar they are to a half-ton truck. In my quest to decide just how out-of-touch I am, I first asked Ram whether G/T actually stands for anything. It doesn't. It was chosen simply to "signify a sporty model within the lineup." There's no apparent significance to the slash aside from being an obvious nod to Dodge's R/T (Road/Track) models, of which even the Viper was one. Even with SRT having supplanted R/T atop the Mopar performance heap, the latter still denotes models with a significant performance increase.  But that means G/T is precisely what we think it is — a trim meant to impart notions of performance, even if there's little of it to be found. It doesn't quite sit with me. The domestics have already pretty much forced us to accept the notion of both high-performance and luxury-oriented pickups, so something splitting the difference doesn't really seem that outrageous.

The Ram Macho Power Wagon concept is totally in your face with its cool rack system

The Ram brand isn't being very subtle with this year's SEMA concept. It's called the Macho Power Wagon, and it's painted in Macho Mango. Yeah, it's for dudes. We apologize if you start hearing a Village People song in the back of your head. This bigger, badder Ram is a throwback to the Macho Power Wagon of the late 1970s. Along those lines, it bears the retro, vertical Power Wagon graphics that line the C-pillar, and it also has vintage-style eight-spoke beadlock wheels inspired by its '70s namesake. Those wheels are shod in huge 37-inch tires, which fit thanks to a four-inch suspension lift, and custom, conceptual fender flares. View 20 Photos The truck is powered by the normal Power Wagon's 6.4-liter V8, rather than the crazy TRX concept's supercharged Hemi, and it has the stock front winch. This Ram also sports quite a few concept parts besides the wheels and fender flares. Starting at the front and moving rearward, the Macho Wagon gets custom bumpers with skid plates and tow hooks, a new hood with big heat extractors, an LED light bar, a roof rack, single-piece running-boards, and five-inch exhaust tips. There's one more custom piece in back. Immediately behind the C-pillar is a sport hoop, under which hides another hoop that can slide along tracks on the bed. These hoops together are called the Ramrack, and when the second hoop is moved back along the bed, it works together with the cab's roof rack to create a long utility rack. It's a thoroughly clever way of adding practicality without sacrificing appearances. We would love to see something like this reach production, since it could be very handy on quad cab pickups with short beds, allowing them to carry long objects without having to drop the tailgate to get them to fit. Because there's nothing macho about that. Related Video: