2023 Ram 3500 Laramie Longhorn on 2040-cars

Auto blog

Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Ram recreates 'Washington Crossing the Delaware' with SI Swimsuit models

America may have been founded on the overthrow of British rule, on revolution against tyranny and the rejection of over-taxation without representation. But these days, you might argue that America is more about things like pickup trucks and swimsuit models. Fortunately you needn't choose between the founding principles and modern obsessions with this latest promo from Ram. Sports Illustrated brought together a coven of its finest (and we do mean finest) swimsuit models and set them adrift upon the frozen Delaware River atop a wooden barge with a Ram 1500 pickup towing a row boat, recreating Emanuel Leutze's famous painting, "Washington Crossing the Delaware." And just why did they go through all the trouble? Because freedom, that's why. (Be forewarned, though, that the video is not strictly safe for work, what with all the scantily clad revolutionaries and what have you.) News Source: Ram via YouTube Celebrities Marketing/Advertising RAM Videos sports illustrated swimsuit edition

2019 Ram 1500 V8 First Drive Review | New pickup has more of everything

SCOTTSDALE, Ariz. – There's a lot going on with the 2019 Ram 1500: inside, outside, out back, and under the hood. New engine options — two of which feature 48-volt eTorque assistance for extra grunt — and lots of attitude-heavy trims. But our first experience with the '19 Ram is focused on the totality of the truck experience — taking a step back, a deep breath of desert air, and soaking it all in. Ram is staking out a fascinating niche in an incredibly competitive segment. More than anything, this is a very comfortable truck, and that's exactly what it needs to be. Remember, Ram ditched leaf springs for coil springs 10 years ago, figuring a smoother ride outweighed the cost. That didn't make it less truckish, since capabilities also increased. And the same goes here: The suspension geometry is tweaked even further, giving it better control over speed bumps in the Phoenix suburbs as well as the desert washes, guarded by saguaro sentinels. Lest you think this means the 1500 gives up anything on its predecessor, properly equipped the '19 can tow up to 12,700 pounds. Yes, with the 1500 ... not a dual-axle, heavier-grade 3500 or something. Maximum payload is up to 2,320 pounds, too — although that rating is only for a 3.6L 4x2 with a 3.55 rear end. There's got to be a tradeoff, right? Maybe Ram pinched the interior to save weight. Nope — both the Quad and Crew cabs are bigger. The Crew Cab grows more, though, with 4 extra inches of extra wheelbase finding its way into the massive space behind the front seats — there's 45.2 inches of legroom back there, which is about 5 inches more than before. This process of critically assessing the Ram, looking for clues that something was worse or amiss, simply came up empty. The only area the 1500 seems to show weakness is in pricing — generally it's more expensive across the board, by a few hundred dollars, although some of that is offset by favorable options packaging or additional content. And, of course, with increased complexity there's the potential for higher running costs down the road — something we can't evaluate until these trucks have been on the road for years. Back to the present: The conclusion we came to is that Ram simply invested in multiple areas in this truck. A bit of the cost is passed onto the buyer, but not as much as you'd think. To translate from beancounter: Pay a little bit more, get a lot more.