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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Goodbye Chevy Bolt, hello baby Ram and electric Chrysler 300 replacement? | Autoblog Podcast # 779

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Jeremy Korzeniewski. They kick things off this week with some news. The Chevy Bolt and Bolt EUV will be discontinued. The McLaren 750S gets revealed and a four-door new flagship McLaren are rumored. Did Chrysler show dealers an electric 300 replacement, did we spy a new compact Ram, and are we closer to a production version of the Genesis X Convertible? Also, Greg recently visited Michigan Central Station, which Ford is revitalizing. In this week's fleet, your hosts discuss driving the Genesis Electrified GV70, Chevy Tahoe RST Performance Edition and the Polaris RZR XP. Finally, they take to Reddit for this week's "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast # 779 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Chevy Bolt EV and EUV, two of the most affordable EVs, ending production McLaren 750S revealed, adding power and lightness to the old 720S McLaren reportedly confirms four-door model and next flagship supercar Chrysler reportedly showed its dealers an electric 300 replacement Ram small pickup truck spy photos show scaled-down 1500 looks Are we closer to a production version of the Genesis X Convertible? Bill Ford's dream takes shape: Historic Detroit building turns tech incubator Cars we're driving 2023 Genesis Electrified GV70 2023 Chevy Tahoe RST Performance Edition 2024 Polaris RZR XP Spend My Money: Swap a 2023 Kia Stinger GT2 AWD for a 2022 Audi SQ5 Prestige? Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Podcasts Chevrolet Chrysler Ford Genesis McLaren RAM Truck Convertible Coupe Crossover SUV Electric Future Vehicles Luxury Performance Supercars Sedan

2018 Ram 1500 Hydro Blue Sport is here to brighten your day

The 2018 Ram 1500 is the Baskin Robbins of trucks. There's a look and flavor for just about everybody. Whether you want something clean and bright or done up in chrome and gold, there's a Ram for you. Today, Ram revealed another new variant, the 2018 Ram 1500 Hydro Blue Sport. This bright blue bomber is based on the Sport model, and Ram said this is the final Sport edition model, following trucks like the Sublime Sport. While we haven't heard anything official, we do know a new Ram is coming sometime soon. Like the Sublime Sport, the Hydro Blue Sport takes a standard Ram 1500 Sport and paints nearly every exterior surface in a fantastic shade of blue. No one outside of maybe Lamborghini does paint colors quite like FCA. That's a trait that goes back decades, and we commend the automaker for not following the silver/white/black/beige trend of so many others. All the badging and small horizontal lines in the grille are painted black. The headlights and wheels, too, are dark rather than silver or chrome. The final exterior touch is two black stripes on the Sport's hood. The interior is the exact opposite of the exterior. The mostly black trim is accented with Hydro Blue touches on the vents, center console and doors. The seats have blue Ram badges and stitching. The Ram 1500 Hydro Blue Sport starts at $47,455 and comes in just one configuration, a crew-cab short-box model with a 5.7-liter Hemi V8. Two-wheel drive is standard, though four-wheel drive is optional. Optional features include 22-inch (4x2 only) and 20-inch gloss black aluminum wheels, black side steps, chrome side steps, air suspension, parking sensors and the RamBox bed storage areas. Production will be limited to just 2,000 units in the U.S. Related Video: Featured Gallery 2018 Ram 1500 Hydro Blue Sport Design/Style RAM Truck