2021 Ram 3500 on 2040-cars

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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

2016 Ram Laramie Limited is a comfy way to haul stuff in Chicago

Some people want a rugged truck with no frills that can get seriously banged up and muddy. If that's the case for you, you're definitely going to want to avoid the 2016 Ram Laramie Limited debuting as the latest flagship trim on the 1500, 2500 and 3500 models at the Chicago Auto Show. This pickup is for the buyer who still wants to haul stuff around but get the work done while sitting in the lap of luxury. Bystanders as far as the next county are going to have zero problems knowing the oncoming or outgoing driver has the top-level Ram. In a somewhat similar style to the updated look from the Ram Rebel, the word "RAM" appears in billboard-sized chrome letters across the center of the grille of the Laramie Limited. In case folks somehow miss it, the air inlets on either side are practically arrows pointing right to the middle. The rear gets the same motif with an emblem measuring some 20-inches wide. If all of that isn't enough to grab attention, there's also tons of eye-grabbing chrome from end to end. This is not a vehicle meant to blend in. Inside, passengers are cosseted in acres of black Natura Plus leather with Graystone piping and Black Argento wood trim. For a bit of contrast from all the darkness, there are also metallic accents in a color called Liquid Graphite. LED lighting sheds soft illumination throughout the cabin. Take it all in, boys and girls, in the high-res image galleries above and below. Related Video:

2023 Ram ProMaster detailed with many updates

The 2023 Ram ProMaster is here, and it’s sporting a bunch of great upgrades over the outgoing model. Starting on the design front, Ram gave the ProMaster a new (thoughtful) front end. The headlights are positioned out of the collision zone in a direct frontal crash now to save them in the event of an accident. Plus, the bumper has an integrated step that allows you to step up and either clean the windshield or swap wiper blades far easier. The headlights themselves are also improved. Standard halogen lights provide 15% more range of light, and optional LED headlights provide 50% more range. The popularity of black appearance packages has made it into the van world now, too, as this ProMaster is available with exactly that, blacking out grille, badges and wheels. Lastly on the appearance side of things, Ram introduced two new colors: Ceramic Gray and Spitfire Orange. Ram says these colors were designed specifically with its #vanlife customers in mind. Unfortunately, no images of these colors were available upon this storyÂ’s publishing. A new extra-high roof option is available for 2023, adding 10 inches over top of the previous high-roof option. Additionally, Ram is offering a new roll-up door in case that would fit a customerÂ’s lifestyle better than a traditional rear door. ItÂ’s made of anodized aluminum to be easier to use. There are 19 configurations available in total for the 2023 ProMaster including three roof heights, three wheelbases and four vehicle lengths. Every single one of them will come equipped with the Pentastar V6 (just like before) that makes 276 horsepower and 250 pound-feet of torque. All of the vans are also front-wheel drive only. And lest you forget, Ram is still planning on releasing its electric ProMaster in 2023 — Amazon will be taking delivery of thousands of those electric vans next year. Interior and tech upgrades are aplenty for the 2023 ProMaster. For example, the ProMaster uses the latest Uconnect 5 infotainment system. The standard display is a 7-inch screen, but you can tack on an optional 10-inch screen. That means it has wireless Apple CarPlay and wireless Android Auto. You can spec a wireless phone charger, and the interior features both USB-A and USB-C ports. Safety and convenience features are made readily available. Standard safety equipment includes collision warning, crosswind assist, drowsiness detection and traffic sign recognition.