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2022 Ram 1500 BackCountry bundles a bunch of off-road bits

The Chicago Auto Show is coming up this week, and Ram is leading the reveals with exactly what we would expect for the show: a special trim level of a pickup truck. It's the 2022 Ram 1500 BackCountry, and it's based on the Big Horn and Lone Star models, but gets its own color scheme and a bundle of features for off-roading and for bed functionality. The BackCountry will be identifiable mainly by its two-tone color scheme with a black lower section. That's matched by many more black accents including the wheels, mirrors, headlight bezels, badging and exhaust tips. It also has running boards and a body-color grille and tonneau cover. But what earns it the BackCountry name are the functional parts. It adds to the Big Horn's standard features list the Off-Road Group and the Bed Utility Group. The former includes all-terrain tires, off-road shocks, hill-descent control, electronic rear differential lock, and skid plates to protect the front suspension, power steering, transfer case and fuel tank. The latter adds a spray-in bedliner, bed lighting, bed step and adjustable tie-down points. If you add the RamBox bed-side storage, it includes a bed extender. The interior is fairly plain with black cloth, but you get bucket seats and a 7-inch touchscreen. The dashboard is also adorned with a BackCountry badge. The BackCountry starts at $41,780. These features are available on the Big Horn trim, but the cheapest way to get them is $45,470, so the BackCountry is a significant discount if you're looking for some off-road capability in your Ram. It's available in both Crew Cab and the slightly shorter Quad Cab configurations with either the regular 5.7-liter V8 or the eTorque version of the same engine. Naturally, four-wheel-drive is the only driveline option. You'll be able to get one in the third quarter of this year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Apocalypse Warlord 6x6 Ram 1500 TRX wears its name well

Florida-based Apocalypse specializes in building trucks that look like they're ready for, well, the apocalypse. One of its wildest and most powerful builds is a six-wheel-drive, Ram 1500 TRX-based monster called Warlord, and Barrett-Jackson is selling one of the few units built. Ram's hot-rodded TRX already stands out as one of the most impressive pickup trucks on the market; it's powered by the vaunted 6.2-liter, supercharged Hellcat V8 tuned to 702 horsepower and it features nearly a foot of ground clearance. Apocalypse builds on these solid foundations by adding a second set of driven rear wheels, 37-inch tires on all three axles, and a 750-horsepower evolution of the Hellcat V8. Enthusiast website Muscle Car & Trucks reports that there's also a custom-designed suspension system built with Bilstein components. The end result is a behemoth that's 294 inches long, 94 inches tall, and capable of towing 12,000 pounds. Visual modifications include 20-inch wheels, KC lights above the cab, and "WAR" lettering on both ends, where you'd expect to see "RAM." Inside, there's black and red leather and suede upholstery plus a long list of tech features shared with the standard, four-wheeled TRX. What's not included is a stepladder, which you may need in order to hop inside the cab, though power-operated side steps help reduce the size of the jump. If you want one, you're in luck: there is a Warlord looking for a new home at Barrett-Jackson's Scottsdale 2022 sale, which runs between January 22 and 30. The truck is scheduled to cross the auction block on the 29th at 6 p.m. mountain time. It's offered with no reserve, so the highest bidder will take it home, but don't expect to score a bargain. Apocalypse charges $250,000 before options are factored in. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram Trucks celebrates 10 years as a standalone brand

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs. Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of InnovationÂ’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on RamÂ’s digital and social media channels new content featured on Ram brandÂ’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system.