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AEV Ram Prospector First Drive

Honestly, the trails that rise above Southern California's Rowher Flats aren't much of a challenge. You can still get yourself hurt if you do something stupid, but the trails are mostly hard-packed dirt with some rocks strewn about. No boulder crawling or river forging here. It's a place that's almost beneath the mighty abilities of the AEV Prospector Ram trucks I'm here to drive. American Expedition Vehicles (AEV) has long been in the business of building seriously capable Jeep Wranglers. Wranglers built for crossing Australia or crawling across the Moab. Wranglers converted into pickups and Wranglers done up in fancy Filson duds. They all have the kind of rugged good looks that project positive sunshine competence vibes about the people who drive one. That's no matter how big a dork the doofus behind the wheel actually is. And now AEV has moved on to modifying and producing parts and complete packages for Ram pickups. Because, why not? Actually AEV has been twisting on Rams since at least 2013 when it produced a Ram concept truck for that year's SEMA Show in Las Vegas. And what happened in Vegas hasn't stayed in Vegas. Sitting on the dust at one of the Rowher Flats assembly areas, AEV's two 2015 Ram "Prospectors" look as if they're making the horizon itself cower. It's not like we're going to be scuba diving today, but the snorkels that snake up each truck's right A-pillar are enough to make even the most jaded off-roader slobber in naked desire. These things don't just look great, they look epic – if Homer were around he'd put aside his Iliad to write up this drive. Reaching back into Dodge truck history – when Dodge trucks were Dodges – AEV has adopted the Prospector name for its modified Rams. Back in the late 1970s and through the 1980s Prospector had been used on various Dodge trim and equipment packages fitted to pickups, vans, and the Ramcharger large SUV. Yes, there were even Prospector packages for the Mitsubishi-made D50 small pickup and the Rampage pickup based on the front-drive Omni. The shovel and pick Prospector logo on the AEV vehicles comes straight from those old Dodges. The gray Ram 2500 crew cab is riding on 37-inch tall BFGoodrich Mud-Terrain T/As surrounding AEV's 17-inch Salta HD wheels and is powered by Ram's latest 6.4-liter Hemi V8. Rated at 410-horsepower by the factory, the gasoline-burning 6.4 Hemi is almost a throwback to the days before every three-quarter-ton and one-ton pickup owner became obsessed with turbodiesels.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Cummins builds 2-millionth diesel for Ram

Ahead of a new Ram Heavy Duty that will debut sometime next year (check out the spy shots below), Chrysler and Cummins are celebrating a milestone in a 24-year partnership that has supplied the Ram pickup with diesel engines.
In its early years, the Cummins straight-six turbo diesel was rated at just 160 horsepower and 400 pound-feet of torque, and its clattering 12 valves could be heard from a mile away. Its most recent configuration still uses a straight-six layout, but displacement grew to 6.7 liters in 2007 allowing the engine to now produce up to 385 hp and a whopping 850 lb-ft of torque. While a rumored smaller Cummins engine for use in the light-duty Ram 1500 never materialized, the work-ready 6.7-liter Cummins turbo diesel accounts for 80 percent of all Ram HD sales.
Chrysler has not yet announced when and where this two-millionth engine will be on display, but you can read more about the engine and the partnership in the press release below.