2017 Ram 3500 St on 2040-cars

Auto blog

2019 Ram 1500: FCA design boss discusses truck's 'well-dressed' new look

The Ram pickup may be FCA's linchpin vehicle. It is the brand's bestseller in America, by far. In 2017, more than 500,000 of these full-size trucks rumbled off of dealers' lots, outselling FCA's second-bestseller, the Jeep Grand Cherokee by a 2-to-1 ratio. Even in an American automotive market in which sales were down by nearly 2 percent, even in the last model year of production for the truck's current generation, sales were up by more than 11,000 units over 2016. "The Ram pickup is exceptionally important. Especially since the last one was so popular," says FCA Design Head Ralph Gilles. "We're in the middle of a truck war. And the public wins." No small part of the Ram's success has been derived from its sneering appearance, its more carlike ride, and its potent Hemi engines. Sales have nearly tripled in this generation, and many of those sales are poached from competitors at Ford and GM. So, when unveiling an all-new Ram pickup, many considerations have to be weighed. It has to fit in with the heritage of the vehicle, it has to offer significant advances, and it has to capitalize on its slight underdog status in comparison with the bigger players from Ford and General Motors, whose pickups sell over 800,000 units a year. "The Ram was designed as an honest truck," says Gilles. "But with our Longhorn and Limited, we are staring to look at how far we can push the luxury end of things. And with Rebel, we are looking at how far we can push in a sporty direction. So it's kind of a dual personality thing." Gilles says that the distinctive, unique selling proposition of the Ram is based in no small part on its looks. "I think we are the most well-dressed," he says. "The truck is sleek and smart looking, and will age well." Safety features are also key, especially when creating a smoothly holistic appearance, like the new Ram has. "We want to integrate all the safety features consumers want without making the truck look like it has the measles," Gilles says. Although the automotive market overall was down in 2017, pickup truck sales were up by nearly 5 percent over 2016, a rather stunning increase. But one that is reflective of contemporary tastes. Nearly two-thirds of all vehicle purchases in America last year were light trucks (this includes pickups, SUVs, crossovers, and vans.) In an era of intense technological change, this seems somehow retrogressive.

Ram introduces 5th and final 'Built to Serve' edition

Ram introduced the fifth and final variant of its "Built to Serve" pickup series Tuesday. Finished in Spitfire (orange) or Bright White, this final version honors the Coast Guard.  "We owe a huge debt of gratitude to our armed forces and the brave men and women who serve them. These 'Built to Serve' models are just one way we honor those who have selflessly served our country," said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. "Whether civilian or military, Ram truck owners are very familiar with this adage as itÂ’s something we strive to build into every truck and van we produce." The trucks were originally slated to roll out in increments between Veterans Day 2019 and 2020, but it appears the release cadence may have been interrupted slightly by the many calamities of the past year. Each of the five comes in one of two special colors chosen to "evoke the spirit, the mission and history of that service," and a limited build number. These are the final of 10,000 (1,000 more than Ram initially planned) "Built to Serve" editions divvied up so that each branch gets two appropriate color choices out of 10 total: Gator (1,000 units) and Diamond Black (1,000); Ceramic Gray (1,000) and Patriot Blue (1,000); Anvil (1,250) and Billet Silver (1,500); Tank (1,000) and Flame Red (1,000); and Spitfire (500) and Bright White (750).  Available on every body style and powertrain, a Built to Serve package costs $2,795. Every truck comes with the 4x4 Off-Road Group, which bundles features like all-terrain tires, an electronic-locking rear axle, hill descent control, tow hooks, and four thick skid plates. They're easy to spot thanks to their prominent rear quarter panel decals. Cosmetic upgrades include an all-black grille and surround, black badges, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray.  Ram has used the series to help bring more attention to a volunteer initiative the automaker has run since 2015, not-coincidentally called Built to Serve.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2022 Ram 1500 Review | Still great, but is it still best?

Things have gotten interesting. The 2022 Ram 1500 remains every bit the exceptional pickup it's been since being completely redesigned three years ago. From the humble Tradesman all the way up to the indulgent Limited (with the stupefying Ram TRX on its own high-octane plane of existence), the Ram is a thoughtfully designed truck with distinctive features and a compelling lineup of build combinations. It satisfies the nuts-and-bolts capability requirements of a serious truck, while boasting shockingly refined road manners and a knock-out interior. It's a winner. The wrinkle is that this winner's league just got a whole lot harder this season. Last year's updated Ford F-150 saw the addition of a hybrid powertrain Ram can't match, plus chassis refinements that wipe out much of the Ram's previous on-road advantages. For 2022, there's an all-new Toyota Tundra that counts a rear coil-spring suspension (just like the Ram) among its multitude of improvements, while the 2022 Chevy Silverado and GMC Sierra see their laughable interiors get replaced by what appear to be cabins that are every bit the equal (if possibly better) than the Ram in terms of design, quality and feature content. Apart from the Ford, we have yet to spend enough time with these updated competitors to make any definitive statements about which is now the best (OK, so it's probably not the Tundra), but the Ram definitely remains in the running. Interior & technology   |   Passenger & cargo space   |   Performance & fuel economy What it's like to drive   |   Pricing & features   |   Crash ratings & safety features What's new for 2022? The new Uconnect 5 tech interface is added to the Ram 1500, starting with the Big Horn trim level. It's four times faster and has three times more memory than Uconnect 4 (which was one of the better systems out there as-is). The Trailer Tow Group adds four LED lights directly above the hitch, and a new Clean Air system is now standard, filtering out 95% of air particulates. Then there's the annual Ram tradition of new models and appearance packages, most of which are pictured in the above gallery. The new Laramie G/T and Rebel G/T (pictured above left) are fully described here. The BackCountry, which builds upon the Big Horn/Lone Star, adds a body-color grille surround, black-accented two-tone paint and various black-painted exterior parts. On the other end of the trim level spectrum, the mighty TRX gains an Ignition variant.