2015 Ram 3500 Big Horn 4x4 4dr Mega Cab 6.3 Ft. Sb Drw Pickup on 2040-cars

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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ram introduces Harvest Edition for chassis cab trucks

Trucks are workhorses first and foremost, and Ram is adding a Harvest Edition to its Chassis Cabs trucks to drive that point home. That means the Chassis Cabs are available in Case IH Red and New Holland Blue to match the other farm machinery in your shed. The Harvest Edition trucks are Ram 3500, 4500 and 5500 Chassis Cab models, available in all four-door Crew Cab and two-door Regular Cab configurations. The trucks can also be 4x4s with the 6.4-liter Hemi or 6.7-liter Cummins diesel. It's not the first outing for this specific limited edition, as a year ago Ram offered Harvest Edition 1500, 2500 and 3500 models. This year, it's the chassis cab trucks' turn to go red or blue. The nod to Case IH and New Holland makes sense because both companies are owned by CNH Industrial, which in turn is related to FCA. Ram North America head James Morrison says that the color choices were originally a direct request from farmers. And for those with no feelings toward either Case IH or New Holland — or those whose blood runs John Deere Green — there's the choice of black or white exterior paint. But the trucks aren't as basic as a tractor can be: There's an exterior chrome package for the grille, side steps, door handles and mirrors, and depending on the model, the polished aluminum wheels are either 18-inch or 19.5-inch. Inside, there's connectivity tech from 4G WiFi to Apple CarPlay and Android Auto. For hardware functionality, there are large front tow hooks and a skid plate for the transfer case. The limited edition's pricing starts at $43,990 for the 3500 Chassis Cab, for $48,140 for the 4500 and $49,240 for the 5500. The 3500 Harvest Edition is available with either single and dual rear wheels, and the 4500 and 5500 are dualies, with 60-inch and 80-inch cab to axle lengths. The Harvest Edition goes on sale in the third quarter of 2018. Related Video:

The 2019 Ram 1500 Classic is new but is also old

If you've been following the interesting strategy that Jeep employed by keeping the old Wrangler on sale alongside the brand new JL Wrangler ( at least until the Scrambler needed the production line), Ram's move here – slapping a "Classic" badge on the end of the old 1500 – shouldn't be all that surprising. And that's what's happening. Not all the trim levels will be available, and the move is targeted at fleet buyers and those on a tight budget. For those cost-conscious buyers, snagging a Classic rather than a new Ram might be a prudent move. After all, while the brand new Ram 1500 is a very nice truck and a decided upgrade from the old one, there's nothing fundamentally wrong with the outgoing truck – particularly if your needs are utilitarian. So, onto the changes. The reduced trim level spread on the 1500 Classic goes like so: Tradesman, Express, Big Horn (or Lone Star if you're in Texas), and SSV (Special Services Vehicle) intended for law enforcement. You'll notice that some trims are missing, and there's nothing fancy here. If you want anything beyond the Big Horn, like a Laramie, Rebel, Longhorn, or Limited, you'll need to step up to the newer truck. There's good news, though. Some stuff from the higher trims that are now out of production can be had on 1500 Classics through some new packages. The Chrome Plus package offers some upgrades to the Tradesman trim, like body-color bumpers, 17-inch wheels, keyless entry, and carpet. The Tradesman SXT gets chrome bumpers, fog lamps, dual exhaust (on V8 models), and 20-inch chrome wheels – some of which is new to the Tradesman trim, even as an option. And the Express Black Accent Package blacks out the badges wheels, and headlight bezels. So while there's less choice overall, you can still add some up-level touches to the 1500 Classic. The powertrain and bed/cab configurations are still robust. You can get the Regular Cab with a regular or long bed, the Quad Cab with the regular bed, or the Crew Cab with the short or regular bed. The 3.6L Pentastar V6 and 5.7 Hemi V8 are both available with 2- or 4WD, and the EcoDiesel will go on sale later. We don't have the all-important pricing information to tell you how good of a deal the Ram 1500 Classic will be, but buyers dragging their feet on buying a lower-trim 2019 Ram 1500 might want to cool their heels until later this year when the 1500 Classic goes on sale to see if it better fits their needs. Related Video: This content is hosted by a third party.