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Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

2019 Ram 1500 Sport trim is exclusive to Canada, can be replicated in America

Ram already revealed one region-exclusive 2019 Ram 1500 pickup in the form of the Lone Star trim for Texas. It's basically a Big Horn with fancy badges. But that's not the only one, as it has introduced a Sport trim that will only be available in Canada. Just like the Lone Star, the Sport has an analogue buried among the many trims and options for American-market Rams. But before we get into how U.S. buyers can re-create the Sport, let's take a look at what makes the Sport ... sporty? It's only available with a 5.7-liter V8 making the standard 395 horsepower and 410 pound-feet of torque. Both two- and four-wheel drive are available as are quad and crew cabs. The exterior features standard LED lights, a body-color grille and other body-color trim, along with a number of black bits of trim including badges. The standard wheels are 20-inch units, while black and silver 22-inch wheels are optional. Also optional is the more aggressive Sport hood. The interior is all black with either cloth and premium vinyl seats or optional leather. It also has diamond-plate steel pattern trim from the Rebel, plus a Sport badge on the dash. Now, the trim looks quite nice, and it's easily re-created in America. To get the same features such as the LED lights, simply choose the Laramie trim level. It can be equipped with the Sport Appearance package which includes everything you see on the body, including the aggressive hood. The one difference is the lack of black badging. The same 22-inch wheels are also available as an option. And, if you want to save a little bit of money with almost the same looks, you can choose a Big Horn Ram, which doesn't have the LED lights, but the Sport Appearance package is still available, along with 20-inch wheels. But if you really want those LED lights, they are an option on the Big Horn. The Big Horn also opens up the option of the V6, if you're feeling especially frugal. If you're in Canada and like the look of the Sport, it goes on sale in the second quarter of 2018. And if you're in the U.S., just spec out a Big Horn or Laramie. Related Video:

2019 Chevy Silverado 1500 vs. 2019 Ram 1500 vs. 2018 Ford F-150: How they compare

The full-size pickup truck market is seriously hot right now. Both Ram and Chevrolet have introduced completely redesigned trucks, the 2019 Ram 1500 and the 2019 Chevy Silverado, and as the companies slowly roll each one out, more and more information comes to light. We've put together this comparison post to help you keep track of all the features and specifications of each of these new models, along with the updated 2018 Ford F-150. Among the stats we'll take a look at are engines, power, fuel economy, trim levels, weight and more. Weight savings Both the 2019 Ram 1500 and 2019 Chevy Silverado 1500 have gone on a diet for the new model year, similar to the one the F-150 went on in 2015. The Silverado is the weight-loss leader, having shed 450 pounds when comparing quad-cab V8 models. The Ram 1500 lost 225 pounds compared to the current truck. Both trucks achieve their weight loss in part due to the use of aluminum parts. On the Silverado, the hood, doors, and tailgate are aluminum, while on the Ram, just the hood and tailgate are aluminum on the body. Compare that to the F-150, which uses aluminum for all exterior body panels for a total weight loss of up to 732 pounds, which makes the aluminum-intensive F-150 the weight-loss leader. View 160 Photos Engines and transmissions There's only a bit of overlap in powertrains on the Ram 1500 and Chevy Silverado. Each has a V8 for the top engine. The Ram's is a 5.7-liter Hemi V8 making 395 horsepower and 410 pound-feet of torque. The Silverado will once again use a 6.2-liter V8 as its range topper with the same 420 horsepower and 460 pound-feet of torque as the current model. Both of these V8s boast some extra fuel saving technology. The Chevy's 6.2-liter (and some 5.3-liters) comes with the company's latest cylinder deactivation system that can shut off any or nearly all of the eight cylinders. The Ram's V8 boasts an optional 48-volt mild-hybrid system that, in addition to likely helping fuel economy, can provide up to 130 pound-feet of torque right off the line. With the Ram, fuel economy sees an improvement of 2 mpg in the city and combined ratings for 17 and 19 respectively. Highway fuel economy improves by 1 mpg to 23 with two-wheel drive and 22 with four-wheel drive. The Silverado's 6.2-liter V8 only improves city fuel economy by 1 mpg to 16, and actually loses 1 mpg on the highway. The new 5.3-liter engine with the fancy cylinder deactivation does see an improvement over the simpler version.