2014 Ram 3500 Slt on 2040-cars

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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

2021 Ram 1500 TRX vs. 2020 Ford F-150 Raptor | How they compare on paper

Now that the 2021 Ram 1500 TRX has debuted, it’s time to pit the off-road truck against its only true competitor: the Ford F-150 Raptor. Ford has left us in a weird spot with the Raptor, though. ItÂ’s currently in-between models, as the regular 2021 F-150 is out, but the 2021 Raptor hasnÂ’t been announced yet. Since the F-150 is moving into a totally new generation for 2021, the Raptor is bound to be much different a year (or even months) from now than it is today. Regardless, the Raptor as it stands today is still a worthy adversary for RamÂ’s new super truck. The TRX is much more expensive than the Raptor at its base level, but you can spec out a Raptor that comes close to the TRXÂ’s base price. That said, a TRX can crest $90,000. Neither of these trucks are cheap. So, letÂ’s get to the all-important specs and figures. The chart is below. WeÂ’ll note that Ford offers the Raptor in SuperCab and SuperCrew forms, but the TRX is only offered in Crew Cab size. For comparisonÂ’s sake, weÂ’ve chosen to provide figures for the SuperCrew that closely aligns with the Ram Crew Cab.   Powertrain ItÂ’s fairly obvious who has the advantage here. FCA just keeps spreading the Hellcat love around, and Ram is the latest brand to get a taste. The TRX has a whopping 252 horsepower and 140 pound-foot advantage over the Raptor. ItÂ’s also far quicker to 60 mph than the Ford. Nothing in the truck realm can touch the TRX in a straight line. Plus, the supercharged V8 produces much better noises than the F-150 Raptor and its boosted V6 is capable of.  Fuel economy for the TRX isnÂ’t out yet, but expect it to be even more horrendous than the RaptorÂ’s. If efficiency is even remotely important to you, neither of these trucks should be on your shortlist.  Both these trucks come with four-wheel-drive standard, and they both have a number of drive modes that alter the powertrainÂ’s characteristics depending on the terrain. Baja mode transforms the trucks into the desert runners that they both are at heart, but theyÂ’re plenty capable of crawling around rocks, too. We wonÂ’t know for certain which is best at specific tasks until we can get them both on (or off) equal ground. Suspension / off-roading capability The specs are freakishly similar when we compare ground clearance, approach/departure angles and water fording, but these two trucks use different strategies to get there.

Recall: The Ram 1500's driveshaft could fall off

Ram is recalling 10,160 pickups built for the 2018 and 2019 model years, because the driveshaft may fall off. That would be bad. The recall involves the previous-generation truck. Specifically, some units of the normal 2018 Ram 1500 and some of the 2019 Ram 1500 Classic. In Ram-speak, "Classic" means the previous-generation truck that's sold alongside the all-new version for 2019. The trucks involved were built in a month-long time period in 2018, and Ram has identified the problematic driveshafts by part number. Apparently, the rear driveshaft may "have an incomplete weld fusion between the tube and tube yoke, which may lead to weld cracking or the driveshaft fracturing," according to the recall documents. This could cause the driveshaft to drop off the vehicle, and cause you to lose drive power (among other hazards involved with a driveshaft falling off a truck). At this point, FCA says it's not aware of any accidents or injuries related to the problem. However, it has seen eight occurrences of the driveshafts breaking, prompting this voluntary safety recall. Ram says that an extra noise or vibration could signal that the driveshaft is on the way out. FCA is going to start notifying owners about the recall in mid-June. When you take your truck in, the dealer will replace your driveshaft with one verified to have complete weld fusion. It will, of course, be free of charge to the owners of the affected vehicles.