2014 Ram 3500 on 2040-cars

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Ram Firefighter Edition launches new 'Built to Serve' trucks

Turns out the "fifth and final" model in Ram's "Built to Serve" series wasn't so final after all. The truckmaker is launching its second round of special-edition trucks with the vehicle you see here, which honors firefighters. Other trucks in this series will give the nod toward police officers and emergency medical service providers. "After honoring each branch of the U.S. Armed Forces with our initial ‘Built to ServeÂ’ models, we felt it would be equally important to also extend our gratitude to all first responders who serve or have served our communities," Mike Koval Jr., Ram Brand Chief Executive Officer, said in a statement. "Whether a first responder or civilian, Ram truck owners are very familiar with this adage as itÂ’s something we strive to build into every truck and van we produce." The fiery Redline and smoky Diamond Black exterior colors and black interior with orange accent stitching certainly fits with the firefighting theme. And the body-color wheel flares, blacked-out grille, bumpers, and lighting elements stand out well against the bright paint. Velcro patches on the seats allow owners to affix their own patches for personalization. A handy holdover from military-themed trucks is the Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing that allows the attachment of equipment or pouches. Besides the interior and exterior customizations, each Built to Serve truck comes fully equipped with Ram's 4x4 Off-Road Group. They get all-terrain tires, an electronic locking rear axle, hill-descent control, skid plates for the front suspension, steering gear, fuel tank and transfer case,  tow hooks and uniquely calibrated shocks front and rear. This round of Built to Serve packages are available on Ram 1500 Big Horn models. Any body style or powertrain can be specified, with a starting price of $48,420 including destination. We expect to see previews of the other two Built to Serve first responder trucks before they go on sale this spring. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2013 Ram Heavy Duty seeks to obliterate rivals with claimed 30,000-pound max tow rating

No one can accuse Ram of backing away from the full-size truck arms race. Chrysler has officially dropped the payload details on its 2013 Ram Heavy Duty, and the 3500 now packs a maximum trailer weight of 30,000 pounds. Chew on that number for a moment. That's 15 tons, or the equivalent of a dozen Mazda MX-5 Miata convertibles stacked on a trailer, and it's also a whopping 6,900 pounds more than the closest competitor to the Ram 3500, the Chevrolet Silverado 3500 HD. Ram engineers have cranked the truck's 6.7-liter Cummins turbo-diesel engine to a ludicrous 850 pound-feet of torque, up 50 lb-ft over the 2012 model. "Shock the world" figures, all.
Throw in a stiffer frame, stouter transfer case, beefed-up transmission and brawnier U-joints in the driveline, and you have what Ram is calling "the most capable trucks we've ever built." That includes the Ram 2500, which has seen its towing capacity swell to 18,350 lbs and its Gross Combined Weight Rating jump to 25,000 lbs. Look for the 2013 Ram 3500 HD to bow at the 2013 Detroit Auto Show, and be sure to check out the full press release below for more information.

Fiat-Chrysler shows its SEMA lineup

Fiat Chrysler Automobiles already previewed its 2014 SEMA show lineup with some slick renders. Now, the automaker has finally showed us the actual cars, and among the group there are definitely some that stand out more than others.
Dodge is really showing off its muscle at this year's show with four concepts that all pump up the power of the brand's models. Perhaps most interesting among them is the Challenger T/A Concept (pictured above) in striking Sublime Green and matte black. It's meant to resemble the classic Trans Am racer from the '70s. Under the hood is a 6.4-liter V8, and to fit the vintage style there's a pistol-grip gearshift inside.
The Charger R/T also gets some attention with the Mopar concept that shows off what FCA's aftermarket performance arm can do. Mods include an updated body kit, cold-air intake for the 5.7-liter V8 and a coil-over suspension kit. Beyond that, the Dart R/T Concept looks a lot meaner with a black hood with duct work that leads straight to the air intake. The rest of the compact sedan is dolled up in O-So-Orange paint and is fitted with upgrades to improve handling like a coil-over suspension and big brake kit from the Mopar catalog.