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Ram introduces 5th and final 'Built to Serve' edition

Ram introduced the fifth and final variant of its "Built to Serve" pickup series Tuesday. Finished in Spitfire (orange) or Bright White, this final version honors the Coast Guard.  "We owe a huge debt of gratitude to our armed forces and the brave men and women who serve them. These 'Built to Serve' models are just one way we honor those who have selflessly served our country," said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. "Whether civilian or military, Ram truck owners are very familiar with this adage as itÂ’s something we strive to build into every truck and van we produce." The trucks were originally slated to roll out in increments between Veterans Day 2019 and 2020, but it appears the release cadence may have been interrupted slightly by the many calamities of the past year. Each of the five comes in one of two special colors chosen to "evoke the spirit, the mission and history of that service," and a limited build number. These are the final of 10,000 (1,000 more than Ram initially planned) "Built to Serve" editions divvied up so that each branch gets two appropriate color choices out of 10 total: Gator (1,000 units) and Diamond Black (1,000); Ceramic Gray (1,000) and Patriot Blue (1,000); Anvil (1,250) and Billet Silver (1,500); Tank (1,000) and Flame Red (1,000); and Spitfire (500) and Bright White (750).  Available on every body style and powertrain, a Built to Serve package costs $2,795. Every truck comes with the 4x4 Off-Road Group, which bundles features like all-terrain tires, an electronic-locking rear axle, hill descent control, tow hooks, and four thick skid plates. They're easy to spot thanks to their prominent rear quarter panel decals. Cosmetic upgrades include an all-black grille and surround, black badges, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray.  Ram has used the series to help bring more attention to a volunteer initiative the automaker has run since 2015, not-coincidentally called Built to Serve.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram open to releasing electric pickup if buyers ask for one

Ram hasn't announced plans to launch an electric pickup yet, but it confirmed it's keeping a close eye on the burgeoning segment in case it needs to jump in. At least half a dozen electric pickups are scheduled to enter production during the first half of the 2020s, including models from Ram's rivals and from start-ups. "The reason we haven't spoken much about electric pickup trucks is not because we view that market as non-existent. We've always had a slightly different view of timing and adoption rates, particularly in North America in terms of full electrification. We are very committed to our electrification strategy — most of which we have revealed," Mike Manley, the head of Ram parent Fiat-Chrysler Automobiles (FCA), told The Detroit News. There is not a single electric truck available new in the United States in 2020, but the segment is expected to balloon in the coming years. Tesla and start-up Rivian both introduced close-to-production concepts that remain over a year away from entering production. Ford will make an electric derivative of the 14th-generation F-150, while General Motors will send both Chevrolet and GMC marching into the segment; the latter will resurrect the Hummer name. On paper, it looks like Ram is behind. In reality, it's still too early to tell if the demand is there. What remains to be seen is whether carmakers can turn social-media likes and eye-catching headlines into profitable sales, or if the electric pickup will become the proverbial brown, turbodiesel, and stick-shifted station wagon of the 2020s — a vehicle everyone loves the idea of but that no one wants to spend a dime on. Pickups have ruled America's sales chart for decades, but electric cars remain a small niche at best; they represented a 1.6% share of the market in 2019. Ram is essentially waiting to find out if installing one of America's least popular propulsion technologies in the nation's favorite body style by a long shot will resonate with buyers. "We haven't revealed everything. But, obviously pickup trucks are a key franchise for us, and we're not going to sit on the sidelines if there is a danger that our position gets diluted going forward," Manley stressed. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2022 Ram 1500 Review | Still great, but is it still best?

Things have gotten interesting. The 2022 Ram 1500 remains every bit the exceptional pickup it's been since being completely redesigned three years ago. From the humble Tradesman all the way up to the indulgent Limited (with the stupefying Ram TRX on its own high-octane plane of existence), the Ram is a thoughtfully designed truck with distinctive features and a compelling lineup of build combinations. It satisfies the nuts-and-bolts capability requirements of a serious truck, while boasting shockingly refined road manners and a knock-out interior. It's a winner. The wrinkle is that this winner's league just got a whole lot harder this season. Last year's updated Ford F-150 saw the addition of a hybrid powertrain Ram can't match, plus chassis refinements that wipe out much of the Ram's previous on-road advantages. For 2022, there's an all-new Toyota Tundra that counts a rear coil-spring suspension (just like the Ram) among its multitude of improvements, while the 2022 Chevy Silverado and GMC Sierra see their laughable interiors get replaced by what appear to be cabins that are every bit the equal (if possibly better) than the Ram in terms of design, quality and feature content. Apart from the Ford, we have yet to spend enough time with these updated competitors to make any definitive statements about which is now the best (OK, so it's probably not the Tundra), but the Ram definitely remains in the running. Interior & technology   |   Passenger & cargo space   |   Performance & fuel economy What it's like to drive   |   Pricing & features   |   Crash ratings & safety features What's new for 2022? The new Uconnect 5 tech interface is added to the Ram 1500, starting with the Big Horn trim level. It's four times faster and has three times more memory than Uconnect 4 (which was one of the better systems out there as-is). The Trailer Tow Group adds four LED lights directly above the hitch, and a new Clean Air system is now standard, filtering out 95% of air particulates. Then there's the annual Ram tradition of new models and appearance packages, most of which are pictured in the above gallery. The new Laramie G/T and Rebel G/T (pictured above left) are fully described here. The BackCountry, which builds upon the Big Horn/Lone Star, adds a body-color grille surround, black-accented two-tone paint and various black-painted exterior parts. On the other end of the trim level spectrum, the mighty TRX gains an Ignition variant.