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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

2021 Ram 1500 adds Limited Longhorn 10th Anniversary Edition, new tech

The Ram 1500 is getting a handful of updates for 2021, including handy new tech, updated convenience features, and a new Limited Longhorn 10th Anniversary Edition with unique trim elements. We heard hints about the Limited Longhorn earlier in August, when it was reported that it might replace the Laramie Longhorn model in the Ram 1500 lineup. Now we know that it's an equipment package that bundles unique door bolsters, seat insert, trim bezels, center stack surround, speaker grilles, berber carpet and a metal pedal kit with Longhorn 10th Anniversary Edition badges inside and out.  On the tech front, the Ram 1500 gets two pretty swanky new options. The first is a new HUD, which is a first for the 1500. As with the rest of the truck, Ram's engineers decided to go big rather than go home, delivering a full-color display that can display five unique elements and be customized via the in-dash Uconnect infotainment center. Drivers can choose between lane departure and lane keeping indicators, adaptive cruise control status, navigation directions, current speed, current gear and posted speed limits.  The second new piece of solid tech is a digital rearview mirror with a 9.2-inch LCD display. Similar to that found in GM's current half-ton lineup, it can be switched off in favor of an old-fashioned mirror if drivers prefer that perspective to the rear-mounted camera feed.  Ram is also shuffling some options around between trim levels, adding and updating some safety tech, and offering some other new features for the first time, like reverse steering control for the Trailer package. A new snow plow prep option with a 220-amp alternator is also available.  Related Video:

2021 Ram 1500 TRX is the fastest pickup on the market, and you can win it

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. For years the Ford Raptor stood alone, on top of the off-road pickup truck mountain, hardly challenged by the competition. Finally, a new challenger has emerged, the 702 horsepower Ram TRX. The problem? A price tag that will make you blush. Unless you win one from Omaze. Win a RAM 1500 TRX and $20,000 - Enter at Omaze Here’s what we said about it in our Ram TRX First Drive Review: “Looking over the spec sheet of the 2021 Ram 1500 TRX, itÂ’s hard not to think America has hit peak pickup truck. Everything about the TRX is bigger, better and badder than any truck thatÂ’s come before, including its one obvious bogey, the Ford F-150 Raptor. For starters, the Ram has a 252-horsepower and 140-pound-foot advantage on the Ford. That means the TRX is quicker and faster, and it can haul and tow marginally more. The TRX has a nicer interior and its supercharged V8 engine sounds a heck of a lot better than the RaptorÂ’s turbocharged V6. Altogether, that ought to equal a truck thatÂ’s more fun to drive." “More important than the muscular styling is what that bodywork encases, starting with a frame that Ram says shares just 25% with lesser 1500s. ItÂ’s designed to be stiff and durable enough to withstand off-road terrain at speeds of 100 mph. The TRX boasts 11.8 inches of ground clearance, and can ford water up to 32 inches deep. Bilstein Black Hawk e2 adaptive shocks with nitrogen-charged remote reservoirs continuously adjust to handle current demands, whether that means taking the edge off a bumpy road or absorbing much larger impacts, like when landing a jump. There's 13 inches of wheel travel up front and 14 inches out back, allowing for a huge amount of articulation.”  YouÂ’re probably asking yourself, what does it take to win? First of all, according to Omaze, "no donation or payment is necessary to enter or win this sweepstakes." $10 will get you 100 entries in this sweepstakes, while $50 will get you 1,000 entries and $100 will get you 2,000 entries. The donations themselves benefit Team Rubicon. According to Omaze, “Team Rubicon is a veteran-led disaster response organization that mobilizes veterans, first responders and civilian volunteers to help communities before, during and after disasters and humanitarian crises.