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Ram mulling superlux pickup above Laramie Longhorn

Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.
It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 - even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.

2013 North American Car and Truck/Utility of the Year finalists announced [w/poll]

2012 is almost in the books and automakers are spending December gearing up for the 2013 auto show season, which tips off next month at the Detroit Auto Show. Traditionally, the latter opens up with the announcement of the North American Car and Truck/Utility of the Year awards, and this year figures to be no different.
But up until this moment, we didn't know which six vehicles would be parked ahead of the stage as finalists, with executives and engineers waiting for the winners to be disclosed. Whittled down from October's "short list" of nominees (11 cars and 10 truck/utility vehicles), the finalists are as follows:
2013 North American Car of the Year:

FCA delays Grand Wagoneer and next-generation heavy-duty Ram trucks

The upcoming Jeep Grand Wagoneer has had a tumultuous gestation thus far. At one point it was essentially confirmed, but later it was rumored to have been cancelled. In that context, the latest report from Automotive News is something of a mixed blessing. According to the publication, the Grand Wagoneer has simply been delayed, as has the next-generation Ram heavy duty truck line. This does not seem to affect the fully redesigned Ram 1500, which was previously reported to have been pushed back slightly to 2019. Automotive News says the information came from unnamed sources at the company. Nothing was said about how long the vehicles would be delayed. The publication also conjectures that FCA is delaying the models to save some money to help cover the company's $7 billion of debt , since re-tooling both the heavy-duty truck plant and eventual Grand Wagoneer plant will be expensive. View 6 Photos We reached out to Chrysler for more information on the subject, but the company wouldn't comment on the report. Even so, we wouldn't be too surprised if FCA is indeed delaying these products. The company has delayed a number of vehicles in recent years. In fact nearly every major FCA truck and SUV, including the Grand Wagoneer and Ram line, were delayed about a year and a half ago. We certainly hope the company doesn't delay the Grand Wagoneer for too long, since it's possible it will have a price tag of over $130,000. The profit margins on an SUV with that kind of MSRP would go a long way to helping to pay down the company's debt. Related Video: