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Discerning Ram owners can now match their truck to their RV

Are you frustrated that the two-tone paint on your new pickup truck doesn't match the RV that it's hauling? We have good news for you. Today, at the Dallas Auto Show, Ram unveiled a new color for the 2017 Laramie Longhorn: the imaginatively named RV Match Brown. In Ram's words, the "Luxurious two-tone premium model displays distinctive design cues" and is "designed to match or complement RV trailer graphics." The new color replaces White Gold in the two-tone lineup and is only available on the Laramie Longhorn trim. In addition to running the bottom length of the truck, the RC Match Brown paint covers the side steps and the spokes on the 20-inch aluminum wheels. All 1500 Laramie Longhorns come with 20-inch wheels, while the 2500 and single-wheel 3500 models come with 18s as standard and offer optional 20s. The color wasn't designed to replicate one specific color, just that general shade of brown that seems to be ubiquitous in the RV industry. The RV Match Brown is available with nine exterior colors. The Laramie Longhorn is the second highest trim level of the Ram 1500, slotting just below the Ram Limited. Features include items like laser-etched leather with complimenting walnut burl inserts. It's no Rolls Royce, but it's hard to find a more decked-out truck on the market. Related Video:

2019 Ram 1500 V8 First Drive Review | New pickup has more of everything

SCOTTSDALE, Ariz. – There's a lot going on with the 2019 Ram 1500: inside, outside, out back, and under the hood. New engine options — two of which feature 48-volt eTorque assistance for extra grunt — and lots of attitude-heavy trims. But our first experience with the '19 Ram is focused on the totality of the truck experience — taking a step back, a deep breath of desert air, and soaking it all in. Ram is staking out a fascinating niche in an incredibly competitive segment. More than anything, this is a very comfortable truck, and that's exactly what it needs to be. Remember, Ram ditched leaf springs for coil springs 10 years ago, figuring a smoother ride outweighed the cost. That didn't make it less truckish, since capabilities also increased. And the same goes here: The suspension geometry is tweaked even further, giving it better control over speed bumps in the Phoenix suburbs as well as the desert washes, guarded by saguaro sentinels. Lest you think this means the 1500 gives up anything on its predecessor, properly equipped the '19 can tow up to 12,700 pounds. Yes, with the 1500 ... not a dual-axle, heavier-grade 3500 or something. Maximum payload is up to 2,320 pounds, too — although that rating is only for a 3.6L 4x2 with a 3.55 rear end. There's got to be a tradeoff, right? Maybe Ram pinched the interior to save weight. Nope — both the Quad and Crew cabs are bigger. The Crew Cab grows more, though, with 4 extra inches of extra wheelbase finding its way into the massive space behind the front seats — there's 45.2 inches of legroom back there, which is about 5 inches more than before. This process of critically assessing the Ram, looking for clues that something was worse or amiss, simply came up empty. The only area the 1500 seems to show weakness is in pricing — generally it's more expensive across the board, by a few hundred dollars, although some of that is offset by favorable options packaging or additional content. And, of course, with increased complexity there's the potential for higher running costs down the road — something we can't evaluate until these trucks have been on the road for years. Back to the present: The conclusion we came to is that Ram simply invested in multiple areas in this truck. A bit of the cost is passed onto the buyer, but not as much as you'd think. To translate from beancounter: Pay a little bit more, get a lot more.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.