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Rebel Ram TRX prototypes spied on video playing in Michigan dunes

A group of Ram Rebel TRX prototypes has been caught on video testing in Michigan's Silver Lake Sand Dunes. This marks a change of scenery from our last prototype views, which took place on city streets in Detroit and in Arizona. Jordan Denhoed caught the video from a camera mounted on his truck, following the prototypes through the hills. The type of terrain and the presence of a Ford F-150 Raptor reinforce the idea that no matter what else the production Rebel TRX can do, it wants to compete with the Raptor on the Raptor's home field. Denhoed was able to get close enough once to hear the sound of the supercharger working in the 6.2-liter Hellcat V8. Unlike the Rebel TRX concept that was billed with 525 horsepower, the expectation now is that the production version will work up the Hellcat's typical 707 horsepower and shift through a 10-speed automatic. The power figure might have something to do with the staggered wheel lug pattern on the most recent prototypes — six lugs in front, eight lugs in back. The Rebel TRX proto caught in Arizona in August last year used the six-lug pattern all around. Other engine details are fuzzy. Motor1 credits an "insider source" with info that Ram has 40 test mules running, 10 of them in white, 30 of them in black, and one of those testers supposedly has an 840-hp Dodge Demon engine under the hood. The same source said the production version won't use the dial shifter, but a traditional shifter on the center tunnel. At the opposite pole concerning engines, Mopar Insiders reports that the less powerful, less expensive Rebel TR version, using a 7.0-liter V8 with roughly 520 hp, has either been canceled or delayed so Ram can devote resources to the Rebel TRX. The crew-cabbed prototypes in the video all wear the blacked-out treatment and Laramie Black front ends, fender flares over beadlock-looking wheels, and twin pipes. It's hard to tell how much lift comes with the remote-reservoir Bilstein shocks since the wheel arches have been cut out to make more room, but the concept had 13 inches of travel. It's rumored that ARB locking diffs will come on each axle. Having been promised for showrooms by 2022, it's likely we have a couple of years to wait we see the Rebel TRX's final form. We should get our first look at the F-150 Raptor fitted with the Mustang Shelby GT500's Predator V8 around the same time.

New auto loans could soon extend out to 84 months

Cars and trucks are more expensive than ever before. In order to boost sales and help consumers afford new vehicles, automakers are offering longer and longer terms for auto loans. This past week, Bloomberg reported that FCA's Ram Trucks division is currently offering the longest loans. Some stretch to 73 months. Jeep, Fiat and Chevy aren't far behind. More noteworthy is that we'll likely soon see lenders moving from 73-month to 84-month loans. That's seven years worth of interest. More than two-thirds of US auto sales come from light trucks like the Ford F-150, Chevy Silverado and Ram 1500. The average transaction price of a new vehicle is well over $30,000. It's not difficult to spec out a heavily-optioned truck up to $60,000. Vehicles depreciate from the moment they roll off a dealer lot, and these six or seven-year loans could hurt consumers and lenders both in the long run. The U.S. Senate voted last week to kill rules that would prevent discriminatory auto lending. These Obama-era guidelines were meant to curtail lenders who offered higher loans based on race, religion, sex or national origin. Related Video: News Source: Bloomberg Chevrolet Fiat RAM Car Buying car loan car values

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.