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Ram recreates 'Washington Crossing the Delaware' with SI Swimsuit models
Fri, Feb 13 2015America may have been founded on the overthrow of British rule, on revolution against tyranny and the rejection of over-taxation without representation. But these days, you might argue that America is more about things like pickup trucks and swimsuit models. Fortunately you needn't choose between the founding principles and modern obsessions with this latest promo from Ram. Sports Illustrated brought together a coven of its finest (and we do mean finest) swimsuit models and set them adrift upon the frozen Delaware River atop a wooden barge with a Ram 1500 pickup towing a row boat, recreating Emanuel Leutze's famous painting, "Washington Crossing the Delaware." And just why did they go through all the trouble? Because freedom, that's why. (Be forewarned, though, that the video is not strictly safe for work, what with all the scantily clad revolutionaries and what have you.) News Source: Ram via YouTube Celebrities Marketing/Advertising RAM Videos sports illustrated swimsuit edition
China-FCA merger could be a win-win for everyone but politicians
Tue, Aug 15 2017NEW YORK — Fiat Chrysler boss Sergio Marchionne has said the car industry needs to come together, cut costs and stop incinerating capital. So far, his words have mostly fallen on deaf ears among competitors in Europe and North America. But it appears Marchionne has finally found a receptive audience — in China. FCA shares soared Monday after trade publication Automotive News reported the $18 billion Italian-American conglomerate controlled by the Agnelli family rebuffed a takeover from an unidentified carmaker from the Chinese mainland. As ugly as the politics of such a combination may appear at first blush, a transaction could stack up industrially, and perhaps even financially. A Sino-U.S.-European merger would create the first truly global auto group. That could push consolidation to the next level elsewhere. Moreover, China is the world's top market for the SUVs that Jeep effectively invented, so it might benefit FCA financially. A combo would certainly help upgrade the domestic manufacturer; Chinese carmakers have gotten better at making cars, but struggle to build global brands, and they need to develop export markets. Though frivolous overseas shopping excursions by Chinese enterprises are being reined in by Beijing, acquisitions that support the modernization and transformation of strategic industries still receive support, and the government considers the automotive industry to be strategic. A purchase of FCA by Guangzhou Automobile, Great Wall or Dongfeng Motors would probably get the same stamp of approval ChemChina was given for its $43 billion takeover of Syngenta. What's standing in the way? Apart from price (Automotive News said FCA's board deemed the offer insufficient) there's the not-insignificant matter of politics. Even as FCA shares soared, President Donald Trump interrupted his vacation to instruct the U.S. Trade Representative to look into whether to investigate China's trade policies on intellectual property. Seeing storied Detroit brands like Jeep, Chrysler, Ram and Dodge handed off to a Chinese company would provoke howls among Trump's economic-nationalist supporters. It might not play well in Italy, either, to see Alfa Romeo and Maserati answering to Wuhan instead of Turin — though Automotive News said they might be spun off separately. Yet, as Morgan Stanley observes, "cars don't ship across oceans easily," and political considerations increasingly demand local manufacture of valuable products.
2020 Fiat Ducato Electric is the Ram ProMaster's EV cousin
Mon, Jun 17 2019As we all know, the Ram ProMaster has Italian roots. Despite featuring a 3.6-liter, 24-valve Chrysler Pentastar V6 with 280 horsepower, the ProMaster was born a humble Fiat Ducato over a decade ago, the Ducato's roots stretching far into the past. There was even been a rebadged Alfa Romeo version of the Ducato in the early '80s, so badge engineering isn't a strange concept when it comes to this line of vans. Nevertheless, the mother company has come up with a Ducato that's not propelled by the Pentastar or a European diesel engine: the 2020 Ducato facelift will come with a fully electric powertrain in Europe. The Ducato Electric is the first EV from Fiat Professional, the work vehicle division. Earlier, there have been natural-gas-powered versions, which continue to form a part of the model palette, but a BEV Ducato is unprecedented. Still, or perhaps for that reason, Fiat is taking small steps when electrifying its van lineup: The Ducato Electric will at first be made available to "major clients" via pilot projects, which means trusted Fiat customer fleets will function as beta testers for the van, most likely only in Europe. No technical details are available yet, either, making the Ducato something of a Mystery Machine. These fleets, some of which have already helped to develop the EV van, can pre-order the Ducato Electric this year with the vehicles delivered in 2020. Even if the van's availability has a touch of '90s EV uncertainty, Fiat says there's "no compromise" in the van's load-carrying capacity and performance. We also expect more information to trickle out in the near future, and given how handy a silent yet torquey van is in some use cases, perhaps the Ram version will also get officially electrified at some point. Aftermarket solutions, like the Maxwell RHEV, already exist. Disclaimer: Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.

















































































