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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

Forza Horizon 3 car list keeps on truckin'

We've covered three weeks of car reveals for Forza Horizon 3, and this time we get a better look at the trucks, SUVs and other off-roaders you'll be able to use to explore Australia. This week's list kicks things off with two of the most legendary off-roaders in the world, the Toyota FJ40 Land Cruiser and the Meyers Manx. They have different purposes; the FJ40 is for tough trail work and the Manx is for some light-hearted beach fun. But no one could deny the cultural importance of either. And both should be a blast in Horizon 3. In addition to this pair of classics, players will have a chance to get behind the wheel of both a race version of the Ford F-150 Raptor and its closest rival, the Ram Runner. And when traditional vehicles start to get boring, why not take out a full-blown Baja racer such as the Penhall Cholla or the Rockstar energy drink version of the little Polaris RZR XP 1000 side-by-side? Forza Horizon 3 is shaping up to have one of the most diverse car lists in a racing game in a long time. There are still cars left to be revealed, so stay tuned for further installments and see this week's full list below. 1957 Chevrolet Bel Air 2002 Ferrari 575M Maranello 1992 Ford Escort RS Cosworth 2013 Ford Focus ST 1973 Ford Escort RS1600 1971 Ford Falcon XY GTHO Phase III 2014 Ford Fiesta ST 2017 Ford F-150 Raptor Race Truck 1954 Jaguar XK120 SE 2014 Jeep Grand Cherokee SRT 2012 Lamborghini Aventador LP700-4 1986 Lancia Delta S4 2009 Lexus IS F 1957 Maserati 300 S 1994 Mazda MX-5 Miata 1967 Mercedes-Benz 280 SL 2009 Mercedes-Benz SL 65 AMG Black Series 1971 Meyers Manx 2012 Mini John Cooper Works GP 1998 Nissan R390 1979 Opel Kadett C GT/E 2011 Penhall The Cholla 1971 Plymouth Cuda 426 Hemi 2015 Polaris RZR XP 1000 EPS Rockstar Edition 2013 Ram Runner 1993 Renault Clio Williams 1990 Subaru SVX 1979 Toyota FJ40 2005 TVR Sagaris 1990 Vauxhall Lotus Carlton Related Video: News Source: Playground Games / MicrosoftImage Credit: Playground Games / Microsoft Auto News Toys/Games Ford RAM Toyota forza exclusive ford f-150 raptor forza horizon forza horizon 3 toyota fj40 meyers manx

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.