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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Ram cutting EcoDiesel option for 1500 pickup

American automakers have no problem selling tons of new trucks every year, but light-duty diesel trucks are going the way of the dinosaurs that power them. Ram announced that 2023 would be the last model year it offers its EcoDiesel powertrain in the Ram 1500. The engine will be available in most configurations of the 2023 truck and can be ordered now. Ram is following Ford’s lead in discontinuing the diesel powertrain option in its full-size truck line. Ford nixed the Powerstroke option for the F-150 in 2021, and once Ram is done, only the Silverado and Sierra will be available with an oil burner option. The GM twins have the advantage of a brand-new Duramax unit, so there will likely be a diesel option on sale there for some time to come. The Ram 1500 was a pioneer in its class, as it was the first half-ton, full-size truck to offer a diesel. The powertrain got a significant overhaul in 2020 after the debut of the all-new fifth-generation Ram trucks. At 3.0-liters, the EcoDiesel V6 produces 260 horsepower and 480 pound-feet of torque.   Slow sales could be part of the decision, but as Ram CEO Mike Koval Jr. noted in the press release, the brand is looking toward electrification. Simplifying its truck lineup allows Ram the opportunity to shift resources to electric truck development. The automaker has confirmed that it will release a battery-electric truck in 2024 and says it will offer electrified options in most vehicle segments by the end of the decade. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Ram Rebel G/T | Take a closer look tailgate and bed

Ram thinks EcoDiesel will lure small-pickup buyers into fullsize 1500

One of the more curious developments at the Los Angeles Auto Show this week was the return of the Chevrolet Colorado pickup truck. General Motors ended production of the Colorado and its cousin, the GMC Canyon, early last year. At the time, the decision seemed to be the final curtain for small and midsize domestic pickups, as it followed Ford's decision to kill the Ranger and Chrysler's decision to end production of the Dodge Dakota.
Bigland argues the Ram 1500 EcoDiesel is essentially competing for the same buyers as the Colorado.
Does Chevy's revival of the Colorado mean a new dawn for the segment overall? Yes and no. The Colorado's reinvention essentially provides a peek at how automakers tackle the same problem in two different ways. GM's approach is to create a new midsize pickup. Chrysler's approach, on the other hand, would seem to focus more on the prospective buyer than the product itself.