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Ram HD Pickup Lineup First Drive Review | The torque king cometh

LAS VEGAS — Ram is thriving. The truck brand is coming off its best sales year ever, and its all-new 2019 Ram 1500 has won just about every truck award there is to win, including North American Truck of the Year. Now Ram is launching the world's torquiest pickup truck ever, the new 2019 Ram Heavy Duty. The burliest version packs 1,000 pound-feet of twist, but there's a lot more to this truck than its obscene amount of low-end grunt. It's also the quietest, most comfortable, and most refined heavy-duty pickup Ram has ever made. Most power, payload and towing The 2019 Ram Heavy Duty isn't exactly all-new. It's more of a major refresh, the HD's first since 2014 and the second since this generation debuted in 2010. The truck is now infused with much of the styling, technology and much of the interior of its light-duty little brother, the Ram 1500. Only the HD's cab, doors and bedsides are essentially unchanged, along with its 6.4-liter Hemi V8, which is now standard on all 2500 and 3500 models. The unpopular 5.7-liter Hemi is no longer available. Ram continues to offer two versions of its Cummins inline six-cylinder diesel power on all models except the 2500 Power Wagon. The 6.7-liter Cummins Turbo Diesel, which costs an extra $9,100, and the High-Output version have both been reengineered for more power, more durability and significantly less noise. The Cummins still pumps out 370 horsepower at 2,800 rpm, but its torque output has jumped from 800 to 850 pound-feet at 1,700 rpm. The HO version, which is only available on the 3500, gets a 15 hp bump to 400 hp at 2,800 rpm, and its torque climbs from 930 to that magical 1,000 lb-ft at 1,800 rpm. Redline remains at just 3,250 rpm, and a column-shifted six-speed automatic still backs both engines. Hemi models, including the Power Wagon, have been upgraded to an 8HP75R eight-speed from ZF and a dash-mounted rotary shifter. The Hemi's power ratings are unchanged at 410 hp and 429 lb-ft of torque, but the V8 now has a more advanced cylinder deactivation system for improved fuel economy and smoother operation when only four of its cylinders are firing. The eight-speed's gearing also betters the Power Wagon's crawl index from 35:1 to 51:1 for improved low-speed off-roading. Most Ram HD buyers spring for the diesel. The most popular model is the 2500 4x4 Crew Cab Laramie with the Cummins, but trucks with the 6.4-liter and the new eight-speed feel considerably quicker on the road. Even the big boy 3500s.

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

FCA announces the winners of its Design Sketch Battle contest

Fiat-Chrysler Automobiles (FCA) designers Ralph Gilles and Mark Trostle announced the winner of the first Design Sketch Battle on their respective Instagram accounts. The 24-hour contest invited designers and enthusiasts from all over the world to submit their "wickedest and most outrageous designs for a Ram truck." Participants flooded the company's various social media accounts with creative submissions that did not disappoint. Ralph Gilles, FCA's head of design, selected submissions sent by Paul Piliste, Rezo Lomaia, Michael Stanfel, Morten Rabiee, and Joshua Reese. The sketches he selected all put a decidedly futuristic spin on Ram's design language, and one is a tribute to the original Power Wagon introduced in 1946. They embrace the company's rugged side with oversized wheels and ground clearance measured in feet, not inches. Don't look for street-oriented, low-to-the-ground performance -— like Gilles' own Tomahawk GTR sketch from 1995 — here. We've embedded his winners below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mark Trostle, the head of design for Ram and Mopar, published his top picks an hour after Gilles. He selected work by Bryan Johnson, Robin Mathew, Ricky Ryan Goimarac, Jon Sibal, and Sean Smith. His attention gravitated towards futuristic designs, too, but he channeled his inner hot-rodder by choosing what looks like a slammed quad-cab Ram with a front fascia and fender flares from a wide-body Challenger. His fifth pick is one we'd love to see in showrooms: it blends retro-inspired and modern styling cues in a street-oriented high-performance package. His winners are embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the world of Lego, designers can compete for the chance to add their one-off creation to the company's catalog of current and classic cars. We don't know if FCA will give the Design Sketch Battle winners the same distinction. In the meantime, Gilles and Trostle both said they'd post more stand-out designs on Instagram over the weekend. Spoiler alert: Someone Photoshopped a Ram 1500 Rebel grille onto a Tesla Cybertruck. You've been warned. Related Video: