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Ram is 'actively and aggressively' looking at smaller trucks

We sat down with Ram CEO Mike Koval Jr. at the Detroit Auto Show, and he dropped a number of interesting tidbits about some of Ram's plans for the near future. In particular, he made it sound like Ram is seriously considering adding smaller trucks to its lineup. But it also has bigger pickup reveals coming up both for the heavy duty line and our first look at what will become the electric Ram 1500. With smaller trucks, Koval's exact words were that they are "actively and aggressively" looking at trucks smaller than the current  Ram 1500. We asked specifically about midsize trucks, but he added that they're also quite interested in even smaller vehicles than that, which in the U.S., at least, would be Maverick-sized. Koval also noted that Ram might be able to leverage Stellantis' wide array of brands for additional models. Another factor that may have Ram interested in smaller options is that it's expanding in other markets. Koval said Ram has seen record sales in international markets, with standouts being South America and Australia. As for potential platforms for smaller Rams, the Gladiator platform would seem like a strong choice for a midsizer, since it's a traditional truck construction-wise, is already U.S.-certified, and has gone through some truck reinforcements. Outside American options, Peugeot sells a small to midsize pickup called the Landtrek, which was co-developed with a Chinese company. Ram also sells sub-compact pickups in Mexico and South America that are Fiat-derived. These latter two options would probably require significant alterations to bring them up to the refinement and performance standards of U.S. buyers, though. Koval also gave us a little hint at more concrete Ram product reveals in the near-term. Apparently it will have a major Ram HD announcement in October. He wouldn't say what exactly, though. With Ford Super Duty getting a refresh soon, we wouldn't be surprised if the same will be happening with the Ram HD. After the HD, Ram will show the Revolution concept in November, which will preview the electric Ram 1500. With a date like that, we're betting a reveal at or near the L.A. Auto Show. The production Ram 1500 electric pickup will be coming in 2024, and it will be accompanied by some sort of plug-in hybrid, possibly in a range-extender series-hybrid setup. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram 1500 Mossy Oak Edition ready to hit the woods

Among all the debuts at the Detroit Auto Show next week, Ram will remove the ghillie-suit veil from its 2014 Ram 1500 Mossy Oak Edition, but the truck's bigger - and more fitting - debut will take place later in the week at the Shooting, Hunting and Outdoor Trade (SHOT) Show in Las Vegas. The new Mossy Oak Edition is aimed at hunting, camping and fishing enthusiasts, and it will go on sale within the next couple of months with a base price of $39,985, not including $1,195 for destination.
With plenty of accolades already in the bag for 2013 (including Motor Trend Truck of the Year and Truck of Texas), the 2014 Ram 1500 is definitely getting plenty of attention, and the new camouflage job from Mossy Oak should help get a few more eyeballs on this truck. Starting with the Ram 1500 4x4 Crew Cab Outdoorsman, this special edition is only offered in three exterior colors - Black, Black Gold or Prairie Pearl (shown above) - to go with the Mossy Oak camouflage along the lower edges of the body as well as the upper edge of the cargo bed. Unlike the previous Mossy Oak Edition (2011-2012), buyers can now opt for the innovative RamBox system in which to store plenty of hunting, camping and fishing gear.
Inside, there's more camo on the center stack and door panels, and the headrests are embroidered with the Mossy Oak logo. Like the Outdoorsman, the Mossy Oak Edition comes standard with cloth seats in two available colors, but it adds in a new option: Katzkin leather in Espresso Tuscany with the Mossy Oak logo embroidered into the seatbacks. Scroll down for more information on the 2014 Ram 1500 Mossy Oak Edition.

Ram trucks lead 2021 J.D. Power Initial Quality Study

For the first time ever, Ram leads in J.D. Power's annual Initial Quality Study with a score of 128 PP100, or problems experienced per 100 vehicles in the first 90 days of ownership. Ram was in third place in last year's rankings. Coming in second place is Dodge (139 PP100), a sister division to Ram under the Stellantis umbrella, followed by Lexus (144 PP100), this year's highest-ranked premium automaker, in third. These findings reinforce an overall trend over the last few decades where mass-market brands have outperformed premium brands that tend to introduce bleeding-edge technologies that can confuse owners or fail to work entirely. Genesis (148 PP100) is the only other premium automaker to perform better than average. At the bottom of the official rankings is Chrysler (251 PP100), which seems to make little sense considering most of its technologies are shared with Dodge and many with Ram until you consider that Chrysler only offers two platforms and one of them is the Pacifica/Voyager minivan twins that are unique to the brand. The next worst are Audi (240 PP100) and Volkswagen (213 PP100). Tesla would fall in between VW and Audi with its score of 231PP100, but because the electric car manufacturer doesn't provide access to J.D. Power in every state, it's not officially included. Interestingly, J.D. Power said on a followup call that the problems that Tesla owners report most often are more traditional issues, such as panel fitment, interior noises or paint problems instead of problems with the car's electronics. According to J.D. Power, the industry averaged a score of 162 PP100. That is four points higher than the overall score in 2020, and 20 of 32 brands improved their quality scores over the last year. That's a two percent increase in quality in 2021, which is good but slightly lower than the average rate of improvement over the last decade. On a car-by-car basis, the Nissan Maxima leads the overall field with a score of 85 PP100. Issues with infotainment systems — and in particular problems pairing smartphones with in-car technologies — continue to be the top-reported problems. Headaches connecting Apple CarPlay and Android Auto dominate the complaints. "Owners want wireless connectivity, and the industry has responded," according to Dave Sargent, vice president of automotive quality at J.D. Power. "However, this has created a bigger technical challenge for both automakers and tech companies.