2024 Ram 2500 Longhorn on 2040-cars

Auto blog

Ram Firefighter Edition launches new 'Built to Serve' trucks

Turns out the "fifth and final" model in Ram's "Built to Serve" series wasn't so final after all. The truckmaker is launching its second round of special-edition trucks with the vehicle you see here, which honors firefighters. Other trucks in this series will give the nod toward police officers and emergency medical service providers. "After honoring each branch of the U.S. Armed Forces with our initial ‘Built to ServeÂ’ models, we felt it would be equally important to also extend our gratitude to all first responders who serve or have served our communities," Mike Koval Jr., Ram Brand Chief Executive Officer, said in a statement. "Whether a first responder or civilian, Ram truck owners are very familiar with this adage as itÂ’s something we strive to build into every truck and van we produce." The fiery Redline and smoky Diamond Black exterior colors and black interior with orange accent stitching certainly fits with the firefighting theme. And the body-color wheel flares, blacked-out grille, bumpers, and lighting elements stand out well against the bright paint. Velcro patches on the seats allow owners to affix their own patches for personalization. A handy holdover from military-themed trucks is the Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing that allows the attachment of equipment or pouches. Besides the interior and exterior customizations, each Built to Serve truck comes fully equipped with Ram's 4x4 Off-Road Group. They get all-terrain tires, an electronic locking rear axle, hill-descent control, skid plates for the front suspension, steering gear, fuel tank and transfer case,  tow hooks and uniquely calibrated shocks front and rear. This round of Built to Serve packages are available on Ram 1500 Big Horn models. Any body style or powertrain can be specified, with a starting price of $48,420 including destination. We expect to see previews of the other two Built to Serve first responder trucks before they go on sale this spring. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Fiat Chrysler's profit boosted by Ram and Jeep in North America

MILAN/DETROIT — Fiat Chrysler took the market by surprise by sticking to its full-year profit guidance on Wednesday after a strong performance from its Ram pickup truck in North America helped it defy an industry slowdown. Chief Executive Mike Manley, in FCA's first earnings release since a failed attempt to merge with France's Renault, also left the door open to that or other deals. "We are open to opportunity," Manley said on a call with analysts. "I have no doubt why there still would be interest in it," he added, when pressed on what it would take to revive talks with Renault. Manley declined to comment further. FCA last month abandoned its $35 billion merger offer for Renault, blaming French politics for scuttling what would have been a landmark deal to create the world's third-biggest automaker. Manley said a merger was not a must-have and Fiat Chrysler's business plan was strong. The company said it remained confident its adjusted earnings before interest and tax (EBIT) would top last year's 6.7 billion euros ($7.5 billion). Given disappointing forecasts from other automakers this earnings season, FCA's confirmation of the outlook sent Milan-listed shares in the Italian-American automaker, whose other brands include Jeep, up over 4%. A broad-based auto sales downturn has rattled the sector, forcing FCA's competitors — including Renault, Daimler and Aston Martin — to cut their sales forecasts after second-quarter results, while U.S. carmaker Ford gave a weaker-than-expected 2019 profit outlook. Japan's Nissan, a long-term partner of Renault, said it would cut 12,500 jobs by 2023 after its earnings collapsed. In the second quarter FCA's adjusted EBIT totaled 1.52 billion euros, versus analysts' expectations of 1.43 billion euros, according to a Reuters poll. FCA's U.S. shipments were down 12% in the second quarter but the group said that the successful performance of its Ram brand resulted in an enhanced share of the large pickup truck market of 27.9%, up 7 percentage points from last year. Adjusted EBIT margin in North America rose to 8.9% from 6.5% in the first quarter, thanks to strong demand for the heavy-duty Ram and the new Jeep Gladiator pickup. Chief Financial Officer Richard Palmer also said FCA expected to report up to 10% margins in the region in both the third and fourth quarters.

2022 Ram 1500 TRX Off-Road Test | High atop Mt. Ridiculous

I slide to a quick stop on the mud-slicked trail. Up ahead, a pair of trees on either side force the track into a pinch point, one narrower than I was expecting. A Wrangler looks like it’d pass through with ease, but IÂ’m driving the 2022 Ram 1500 TRX, the widest off-road truck in the business. I eyeball the gap with some apprehension as a fellow off-roader pulls up to me in their side-by-side.  “We typically fit our full-size trucks through that gap,” he assures me. I gesture at the TRX, which is essentially a full-size truck in ultra-wide panorama mode, and voice my width concerns in return. Still, his confidence gives me some resolve, and I decide to trust the park regular and send it. And by send it, I mean idle along slowly watching each side of the truck — itÂ’s a long way over to the passenger side corner — to ensure I donÂ’t return RamÂ’s test truck with slightly narrower fenders than when I received it. Ultimately, the strangerÂ’s advice proved itself, and I just made it through the gap and onward to the next part of the trail where I promptly crashed through a big ‘ole mud puddle with a triumphant V8 bellow.  Big ‘ole mud puddles are the main source of entertainment at The Mounds ORV Park, too. There are all sorts of different sizes and depths for you to try out, which is exactly what I did with the 702-horsepower TRX, trusting its 32-inch wading depth to be my friend for the day. The TRX hardware is firmly in the realm of absurdity, allowing it to attack just about any terrain or surface – assuming it can physically fit through. The 6.2-liter supercharged V8 supplies 650 pound-feet of torque to all four wheels that lets it power out of mud and muck by aggressively flinging it skyward as though it has a vendetta against both the sky above and Earth below. This sort of driving is best done in Mud/Sand mode, as it sets the four-wheel-drive system, throttle response, transmission, suspension and steering into their ideal settings to have the most fun in the slick stuff. It works as advertised. Going 0-60 mph in 4.5 seconds in a truck so large is already a mind-altering experience, but having the traction and ability to properly launch off-road is where the TRX truly sets itself apart. Those 35-inch Goodyear Wrangler Territory all-terrain tires, developed specifically for the TRX, dig into the mud and dirt, shooting you forward with far less scrambling and scrapping for purchase than youÂ’d expect from such a sloppy surface.