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Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

Ram and Jeep diesel emissions allegations spur class action lawsuits

This shouldn't come as a surprise. Last week, the EPA issued a notice of violation to FCA after it determined that Jeep and Ram installed eight undisclosed auxiliary emissions control devices on diesel vehicles. Since then US law firm Heninger Garrison Davis, LLC and Canadian firm Sotos LLP have launched class action suits on behalf of owners. These latest lawsuits are unrelated to a previous class action suit brought against FCA and Cummins over NOx emissions in 2007 to 2012 Ram models. The violation notice – and the subsequent lawsuits – covers 2014 to 2016 Jeep Grand Cherokee and Ram 1500 models equipped with the 3.0-liter turbodiesel V6, a total of about 104,000 vehicles in the US. The EPA says that while the emissions control devices aren't necessarily illegal, installing them without disclosing them to the EPA is, as they produce more emissions in real world use than in testing. Skirting certification in this way might be a violation of the Clean Air Act. FCA could see fines of up to $45,000 per vehicle, depending on the outcome of the EPA investigation. FCA denies that these are cheat devices, and has proposed software updates to bring the vehicles into compliance. As for the lawsuits, Heninger Garrison Davis says that "Fiat Chrysler marketed those vehicles as environmentally friendly with enhanced fuel efficiency, better performance, and lower emissions. Although the diesel vehicles were successfully marketed as 'clean,' their environmentally-friendly representations were deceptive to consumers." The suit seeks an undisclosed amount of compensation for owners of these vehicles. In Canada, Sotos LLP is seeking $250 million in damages on behalf of owners. This suit, filed in the Ontario Superior Court of Justice, also claims deception on the part of FCA, "resulting in losses and damage" to owners. These are similar claims to group actions against Volkswagen with regard to its diesel emissions cheating scandal. While VW is fixing or buying back many of the affected vehicles, the company is defending itself against some suits on behalf of owners, saying it expects " no decline in the residual values of the affected vehicles as a result of this issue." Don't be surprised if FCA mounts a similar defense.

2020 Ram 1500 EcoDiesel First Drive | To be continued …

DULUTH, Minn. — Ram gave us a new generation of its 1500 pickup for 2019, and weÂ’ve already had a lot of fun with it. WeÂ’ve driven the V6 and the Hemi V8 versions. WeÂ’ve tried it with and without the eTorque mild hybrid system. WeÂ’ve sampled the humble Tradesman, the rambunctious Rebel, the well-rounded Big Horn and Laramie, and the high-lux Limited. But now we get to sample one of the most anticipated updates, this one made for the 2020 Ram 1500 lineup: the third-generation EcoDiesel engine. With plenty of miles already spent with the new 1500 over the past year, we know the fresh generation of the Ram full-size pickup is already an overachiever. Its interior is class-leading, the ride is surprisingly comfortable, and the 1500Â’s handling is surprisingly agile for its size. So weÂ’ll focus on the heart of the matter: the new engine, starting out in a Rebel for a cruise around Duluth. Slated to go on sale later this year as a 2020 model, this is the third generation of the light-duty turbo-diesel engine, and it has undergone a significant  overhaul. The result is that this 3.0-liter V6 provides 260 horsepower at 3,600 rpm and an impressive (not to mention class-leading) 480 pound-feet of peak torque at 1,600 rpm. In addition, the EcoDiesel allows for up to 12,560 pounds of towing, and a 2,040-pound payload. If weÂ’re keeping score — as we know truck fans are — the Duramax diesel in the 2020 Chevy Silverado and GMC Sierra makes 277 hp (points to GM) and 460 lb-ft, with towing and payload yet to be announced. The Ford F-150 Power Stroke provides 250 hp and 440 lb-ft, with 11,400 pounds towing and 2,020 pounds of payload. Ram hasnÂ’t announced fuel economy yet, so the DuramaxÂ’s 23 mpg city and 33 mpg highway are the figures to beat, while the FordÂ’s gets up to 22 city and 30 highway in 2WD guise. Ram spokespeople wouldnÂ’t budge on providing fuel economy hints, but RamÂ’s U.S. marketing director Mike Koval promised the EcoDiesel would be “very competitive” here. To be continued Â… RamÂ’s new EcoDiesel aims to perform better in all the major areas consumers care about – power, fuel economy, and NVH. To help with all three, the new motor includes low-friction turbo bearings, lower-pressure exhaust gas recirculation, lighter pistons, and a 15-pound-lighter engine block. At idle, the EcoDiesel is muted, with a bassy patter typical of a diesel — no surprises there. Sitting still, the truck is very quiet.