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2019 Ram 1500 finally revealed | All new, from headlights to hybrid system

Few categories are as hotly contested as the full-size truck segment. The passion from both automakers and loyal truck owners is fierce. See any number of Calvin window decals for example. Well, a new Ram 1500 is finally here, and it's lighter, stronger and better equipped than ever before to take on the Ford F-150 and the Chevy Silverado. In addition to new styling and a hugely versatile interior, both the V6 and V8 Ram 1500 are available with a 48-volt mild-hybrid system. Despite looking similar to the current Ram, this isn't merely an update. The truck is all new inside and out, improving on what worked and fixing what was aging. Overall weight is down 225 pounds, with 120 of those coming from the chassis and frame. And 98 percent of the frame is made from high-strength steel, with aluminum making up a small amount in parts like the transmission crossmember and engine mounts. The Ram 1500 also gets an aluminum hood and tailgate. The weight may be down, but the 2019 Ram 1500 is longer and wider than before. The bed height, too, has increased. Visually, it's difficult to notice the increased size. The overall design is an evolution of what Ram has offered for decades. The most obvious change is the lack of a crosshair grille, a staple since 1994. The new "RAM" grille started as an option but now carries over to every single model. It's not going to be popular with everyone, but we're sure Mopar or some other parts supplier can fill your t-shaped void. The drop fender that also debuted on the '94 Ram has been lifted, giving the front a far more upright face. There are two different headlight designs, depending on the trim and options. The top-tier LED units are wide and slim, while the standard lighting looks similar to what we have now. The front bumper can be chrome or paint, while the chrome accents carry around to parts like the new 1500 badge on the hood. Tow hooks are lower and further apart than before, while the parking sensors have been better integrated into the design. Like the headlights, the taillights are an evolution of the current shape. Both halogen and LED units are available. The full-width steel rear bumper can be had in either chrome or body color. As for paint, there are 12 colors in total, with three two-tone variants. If that's not enough variety, there are 16 new (six-lug!) wheel designs to choose from, ranging from 18 to 22 inches. View 160 Photos Inside, the 2019 Ram 1500 is more refined and practical than ever before.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

2019 Ram 1500 pickup shows its full face in spy photos

We're only a couple of weeks away from the 2019 Ram 1500 full-size pickup truck's public reveal at the Detroit Auto Show, but we're still getting little sneak peeks of the new Ram. In these spy photos, we get the last piece of the truck's front fascia puzzle, the badge. (UPDATE, January 2018: Here are the story and photos from the 2019 Ram's full reveal at the Detroit Auto Show.) As expected, the Ram logo fits in a little space between the split chrome bars in the middle of the grille. We're still not sure if this horizontal bar grille will be the only version or if there will be an assortment as there is on the current model. This iteration is the only version we've seen so far. These shots also show how this grille integrates nicely with the headlights. The turn signal LEDs line up with the gap in the chrome bar, the lower portion of the bar lines up with the lower running lights, and the upper portion lines up with the main headlight element. The rest of the truck will be fully revealed at the Detroit Auto Show. We know it will feature a 5.7-liter V8, which will probably be accompanied by at least a gasoline V6 if not a new version of the EcoDiesel V6, too. It may also be shown with the previously spied split tailgate. For additional peeks at the pickup, check out these previous spy shots, as well as our renderings. Related Video: