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Italian coachbuilder transforms the Ram 1500 into an ostentatious limousine

Motorists who were smitten by the Mercedes-Maybach Ultimate Luxury concept and disappointed by the brand's decision not to build it now have a consolation prize. Created by an Italian coachbuilder named Aznom, the Palladium is a sedan-like four-seater limousine built on a platform borrowed from the Ram 1500 pickup. The Palladium exists at the intersection of sedans and SUVs, both in terms of design and in terms of construction, and it's marketed as a hyper-limousine. Surprisingly, company founder Marcello Meregalli explained he began looking into building a truck-based sedan after seeing the Cadillac-badged presidential limousine unveiled in 2008. "That particular Cadillac gave the final push" to the idea, he reminisced in a statement. Beauty is very much in the eye of the beholder, so all we'll say about the Palladium's sheet metal is that it isn't subtle. Its front end is dominated by a grille with vertical LED inserts, thick pieces of chrome trim, and headlights that look 1500-esque if you squint. Viewed from the side, it's evident there was little stylists could do to mask the 1500's extra-long wheelbase, and the four doors are straight off the truck. And, the entire rear fascia rolls out like a giant drawer to give customers access to the trunk. It's a feature that's odd and innovative at the same time. The basset-like proportions likely make the Palladium a nightmare to parallel park, especially in its home country of Italy, but they also allowed stylists to carve out an unusually spacious interior designed primarily for rear-seat comfort. Passengers riding in the back travel on a bench that Aznom describes as a throne, and they benefit from creature comforts like a separate air conditioning system, a Harman-Kardon sound system, two Microsoft tables, plus an on-board fridge. Of course, there's space to store crystal glasses; how could there not be? Power for the Palladium comes from a twin-turbocharged version of Ram's 5.7-liter Hemi V8 engine. It's tuned to develop 710 horsepower and 701 pound-feet of torque, and it's bolted to an eight-speed automatic transmission. Aznom quotes a 4.5-second sprint from zero to 62 mph, which is on par with the Hellcat-powered 1500 TRX's time and impressive for a beast that tips the scale at 5,842 pounds. Part-time four-wheel drive comes standard. Ten cars will be manufactured, and each one will be unique because clients will be invited to participate in the design process.

2015 Ram 1500 Rebel is rugged, oddly styled

Feeling rebellious? Ram has you covered for 2015 with its new 1500 Rebel model, which, though nowhere near as focused as the Ford F-150 Raptor with which you may think it competes, is skewed toward the always-nebulous "outdoor lifestyle" set that marketing teams the world over seem to covet so much. For such hiking/camping or otherwise outdoorsy types, the Ram Rebel offers an extra inch of suspension travel over regular-grade 1500 models, along with 33-inch tires, a new bumper that affords a better approach angle, tow hooks and a center skid plate. Those are the kind of upgrades many buyers consider mandatory for basic off-road capability, and it's nice that Ram has baked them into a single model. We're less enthused by the in-your-face styling of the rebel, particularly up front, where the traditional crosshair grille has been replaced by a protruding proboscis that's nothing if not unique. There's also massive RAM lettering on the tailgate, just in case you weren't sure who made the Rebel... The show truck's red exterior is mimicked inside, and the leather seats are embossed in a tire-tread pattern. Subtle, it is not. Buyers will have the choice of a 3.6-liter V6 or 5.7-liter Hemi V8 engine, mated to an automatic transmission and the choice of two- or four-wheel drive, though we don't understand why anyone would choose a Rebel without 4x4. In any case, check out the live pics above and the press release and videos below for more details. New 2015 Ram 1500 Rebel Makes a Statement 2015 Ram 1500 Rebel takes advantage of exclusive air suspension in order to offer increased ride height Standard 33-inch tires provide capability and rugged looks First time 3.92 axle ratio available on 3.6-liter Pentastar V-6 engine Equipped with factory lift, skid plates, tow hooks and other off-road-ready features New front grille design a significant styling departure for Ram Truck brand New interior colors and materials, including Radar Red and Black seats with tire tread-matching pattern January 13, 2015 , Auburn Hills, Mich. - The new 2015 Ram 1500 Rebel brings a one-of-a-kind off-road design to the full-size truck segment. "Offering an off-road-style package on the Ram 1500 has been on our to-do list for some time but the right combination didn't present itself until now," said Bob Hegbloom, President and CEO - Ram Truck Brand, FCA US LLC.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.