2019 Ram 2500 Laramie on 2040-cars

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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Auto journo learns hard way that new vehicles burn differently than old ones

Terry Box, a writer for the Dallas Morning News, was tootling down the Dallas North Tollway in a Ram 1500 Laramie Longhorn pickup after work and enjoying the ride. Box thought the $53,335, option-filled press loaner had been "flawless - very serious competition for anything built by Ford or Chevy." And then, for reasons that still aren't clear, something in the engine compartment caught fire and the Ram cremated itself on the shoulder of an off-ramp.
Box tells the story and it isn't an indictment of the truck, but a cautionary tale about how new vehicles don't burn like the old ones did - and why not to go back for your gym bag. It could also be a kind reminder about what kind of safety gear everyone should keep in their cars. Click the link to read the whole piece.

2019 Ram 1500 Laramie Drivers' Notes Review | King of the hill

The 2019 Ram 1500 is the newest full-size truck to the market, though the upcoming 2019 Chevy Silverado isn't too far off. We've driven a few models so far, from the base-spec Tradesman up to the kitted-out Limited variant. Modern trucks are expected to do everything from towing a boat, hauling mulch or carrying a family of five on an extended road trip. The days of simple, single-minded trucks have long since passed. Our tester this week is a mid-grade Laramie model. It has quite a few creature comforts — heated and ventilated leather seats, front buckets, a larger Uconnect infotainment screen — along with features like blind-spot monitoring, parking sensors, automatic high beams and a bedliner. There's no moonroof, wireless charging or heated second row seats, but it's still extremely well appointed, especially compared to its forebears. That said, it doesn't come cheap. All in, this truck costs just under $55k. Editor-in-Chief Greg Migliore: The 2019 Ram 1500 is simply the best truck in the market. It's powerful, comfortable, brash and the embodiment of what a full-size pickup should be. The Hemi V8 is always the first thing I notice when I test one, and it's smooth and potent in this 4X4 Laramie. Ram has wisely expanded its engine selections in recent years, though the V8 remains my favorite. The Ram's design always grabs me. It's generally the buffest looking truck in the segment, though at times in the last decade or so it has veered into cartoonish proportions. For 2019, it's a clean look with smooth lines and curves that convey a sense of power. I Love the new grille, and Rams always have a good deal of chrome — that's cool with me. Inside, this model was surprising quiet, underscoring the premium vibes. The latest version of Uconnect works well and is intuitive. Plus, there's a nice balance of knobs, buttons and dials. Everything is easy to use and understand. The leather looks and feels upscale, the seats are comfy yet supportive, and the configurable center console is a clever feature. This Ram is fairly loaded up, but even when we tested a more basic Tradesman a few weeks ago, I had similarly favorable impressions. It's an all-star truck. Associate Editor Reese Counts: I really hate to simply parrot what Greg said, but I'm quite enamored with the Ram. It really is the best of the bunch.