2018 Ram 2500 Power Wagon Crew Cab 4x4 6'4" Box on 2040-cars

Auto blog

Ram 1500 TRX thunders across the desert ahead of August 17 debut

Ram turned every head at the 2016 edition of the Texas State Fair when it introduced a 1500-based, Hellcat-powered concept named Rebel TRX. Nearly four years later, it's finally ready to unveil the production version of its burly truck, which will seemingly lose the Rebel designation while keeping the supercharged V8. Aimed directly at the Ford F-150 Raptor, the 1500 TRX — an acronym which stands for Tyrannosaurus Rex; get it? — will arrive as a high-performance truck that feels right at home speeding through the desert. Although the preview video released by Ram hides the truck's overall design, it's reasonable to assume it will receive a rugged look characterized by a model-specific front bumper that increases the approach angle, skid plates that protect the underbody, and massive tires tucked under fender flares. It will be bigger and meaner than the standard 1500. It will sound the part, too, thanks to a version of the supercharged, 6.2-liter Hellcat V8 engine found in several Dodge and Jeep models. Although the concept made 575 horsepower, insiders (and spy videos shot on the Silver Lake Sand Dunes) hinted the production model will put over 700 horses under the driver's right foot. Ram will introduce the 1500 TRX online on August 17 at noon Eastern time, which is 9 a.m. in Los Angeles. It will stream the event on its various social media outlets (including its Facebook account and its YouTube channel). Sales will start in the coming months, but pricing information hasn't been announced yet. We expect the TRX will be pegged in the same price bracket as the F-150 Raptor, which starts at $55,150 including destination. And, while Dodge will only manufacture the Hellcat-powered Durango for six months, we'd be surprised if the 1500 TRX lands as a limited-edition model. Odds are Ram plans to fill every order it receives. Related Video:     RAM Truck Performance

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Chrysler earns $1.7B in 2012, revises product plans for US

Hot on the heels of Ford's earnings announcement for the year that was, Chrysler today reported a 2012 net income of $1.7 billion, up substantially from the comparatively minuscule $183 million profit earned in 2011 when it repaid its US government loans.
Chrysler's good year ended with an excellent fourth quarter that saw net income rise 68 percent from $225 million in 2011 to $378 million. Where are all those extra earnings coming from? Market share, which Chrysler saw increase to 11.4% last year on sales of 1.65 million vehicles. In fact, the Auburn Hills, MI-based automaker out-paced the industry's market growth of 13 percent last year with sales up 21 percent for the year.
The company also revealed an updated product plan for its Chrysler Group and Fiat brands that looks all the way out to 2016. It's an updated version of the plan introduced in 2009 shortly after Fiat took control of the American automaker, and includes such new additions as an Alfa Romeo model, likely the 4C, to be introduced in the US this year, as well five more Alfa models by 2016. Likewise, Fiat will be growing by an additional seven models in the coming few years.