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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Ram fiddles with 1500 Classic options sheet for 2022

Mopar Insiders took a peek at early order guides for the 2022 Ram 1500 Classic, spotting tweaks to the options list that feel like responses to customer requests. The basic run-of-show doesn't change, next year's Classic coming in Tradesman, Express, SLT, and Warlock. For some reason the SLT has disappeared from the automaker's online configurator at the time of writing, but this could be a temporary pause due to any number of unusual situations in the auto industry happening now. Two years ago, though, the Classic offered nine trims, so rationalization isn't new for the line. Next year will also bring Regular Cabs with the 6'4" or 8' beds, Quad Cabs with the 6'4" bed, and Crew Cabs with the 5'7" or 6'4" bed. The first thing that's new is the step up to Uconnect 5 for the Electronics Group, on the same 8.4-inch touchscreen found across Ram, Dodge, and Chrysler products. MI says the guide also shows Uconnect 4C NAV as a standalone option. At the moment, that's a $795 extra that can only be had on the Warlock, and requires the $795 Electronics Group. MI didn't specify if the other three trims would get the option and if standalone truly means standalone. The only change we spot is no mention of an HD radio, which could be a matter of this being an early order guide, or a victim of the chip shortage, or something else. What's left out of the order guide for now is one convenience item, and one work item we figure Tradesman Classic buyers will miss. The first is the power sunroof, the $1,095 option nowhere to be seen, the second is the Ram Box storage system, the $1,295 also gone AWOL. What's been added are a couple of packages for getting more out of the truck when it's time to hit the dirt. The 2021 Tradesman offers a $745 Off-Road Package for some configurations that bundles tow hooks, a front suspension skid plate, anti-spin rear differential, extra-heavy-duty rear shocks, 265-section all-terrain tires, and either a 3.92 or 3.55 final drive. Next year, according to the guide, the package picks up a couple items offered in the current-gen Ram's Off-Road Package, adding a skid plate for the transfer case, a higher ride height — but we don't know by how much, a full-sized spare tire, and it specifies Yokohama tires. The package costs $840 for the current Ram right now, so the Classic price could go up considering the extra gear. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Here's how Detroit is selling more luxury vehicles than Germany and Japan

Now there's an attention-grabbing headline, eh? Although the answer to the riddle - pickup trucks and SUVs - might be somehow deflating, the numbers involved deserve a going over. According to TrueCar's figures (click on the table to enlarge), six of the year's ten best-selling vehicles in the US that sell for a transaction price above $50,000 are body-on-frame, and the Mercedes-Benz E-Class is the only foreigner to crack the top five. Every enthusiast knows that pickup trucks are 'Murica's most popular vehicle by a colossal margin, and there have been plenty of reports about the popularity of luxuriously appointed trucks and SUVs, but compare these figures from TrueCar: 70 percent of Chevrolet Tahoe sales have a transaction price above $50K, and The Bowtie is expected to make $3.9 billion in revenue on 66,945 predicted high-dollar sales; 95.1 percent of E-Class sales break $50K, so the German company will make $4.0 billion on 67,006 predicted sales in that pricing sphere. It's about the only time you'll see the Tahoe ranked right next to Mercedes' bread-and-butter sedan. Ram is ahead of those two with $4.2B coming from $50K-plus sales. The Ford F-Series does almost as much revenue as the next three combined, with an expected $10.8 billion coming from sales of trucks over $50K - more than a quarter of the model's total sales, when a base F-150 can be had for about $26,000. Yes, the Germans make a lot more money on fewer sales, but considering the comparison, the bottom line isn't too troubled by such facts. Weighing like-for-like, the full-size Ford walks it in every category; elsewhere, the Chevrolet Silverado outsells the Ram, but the Ram outsells the Chevy by 6.7 percent above $50K. And for all the flak GMC takes over swapping out grilles, the Sierra also outsells the Chevy in the well-appointed segment, 16.1 percent of sales versus 11 percent – the Professional Grade brand is a huge profit center for The General. You'll find more info in the TrueCar press release below. TrueCar finds pickup trucks far outsell premium brands among top 10 vehicles over $50,000 Ford F-Series pickup sales over $50,000 surpass combined BMW 3, 5, 7 Series luxury car sales SANTA MONICA, Calif. (December 10, 2014) - TrueCar, Inc., the negotiation-free car buying and selling platform, finds mainstream pickup trucks and sport-utility vehicles dominate U.S.