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2017 Ram Rebel Mojave Sand preaches subtlety, revived 1500 Ignition Orange Sport doesn't

The traditionally green Los Angeles Auto Show isn't normally the place for pickup trucks, but that's not stopping Ram from bringing a pair of limited-edition trims for its popular 1500 pickup to sunny SoCal. First up, we have the 1500 Rebel Mojave Sand. Limited to just 1,500 units, this truck gets its name from its Mojave Sand exterior paint, which looks nothing like the identically named color Jeep sells on the Renegade. The cute ute's shade has a lot more tan than the almost-white color coming to the Ram Rebel. Of course, the Renegade doesn't get the Rebel's neat black graphics on the performance hood. Inside, the special-edition Rebel replaces the Radar Red seatbacks with all-black thrones, while Light Slate Gray stitching covers the IP, doors, and seats. Black anodized touches round out the cabin changes, and contribute to what is quite frankly a very business-like cabin. It feels out of place for a vehicle like the Rebel, but that doesn't mean it looks bad. If you think the Rebel Mojave Sand looks too muted, the new 1500 Ignition Orange Sport is anything but. A revival of a previous limited-edition package from 2015, the new truck brings back the bright orange exterior color, body color grille surround, black hood decals – which are identical to the Mojave Sand – and black badges. The main exterior difference between 2015 and 2017 are the wheels. Presumably 20-inchers, the five-spoke design is black for 2017 rather than silver. The cabin gets "Copperhead" accents and stitching throughout the cabin, with anodized orange trim pieces on the door panels and trim rings. Prices for the Rebel Mojave Sand start at $46,910 including $1,320 in destination charges. Deliveries should start in December. The Ignition Orange Sport, meanwhile, is only available on the 5.7-liter, V8-powered Crew Cab and kicks off at $45,060, also sans destination. The Jack-O-Lantern-themed trucks are hitting dealers now. Related Video:

Ram is 'actively and aggressively' looking at smaller trucks

We sat down with Ram CEO Mike Koval Jr. at the Detroit Auto Show, and he dropped a number of interesting tidbits about some of Ram's plans for the near future. In particular, he made it sound like Ram is seriously considering adding smaller trucks to its lineup. But it also has bigger pickup reveals coming up both for the heavy duty line and our first look at what will become the electric Ram 1500. With smaller trucks, Koval's exact words were that they are "actively and aggressively" looking at trucks smaller than the current  Ram 1500. We asked specifically about midsize trucks, but he added that they're also quite interested in even smaller vehicles than that, which in the U.S., at least, would be Maverick-sized. Koval also noted that Ram might be able to leverage Stellantis' wide array of brands for additional models. Another factor that may have Ram interested in smaller options is that it's expanding in other markets. Koval said Ram has seen record sales in international markets, with standouts being South America and Australia. As for potential platforms for smaller Rams, the Gladiator platform would seem like a strong choice for a midsizer, since it's a traditional truck construction-wise, is already U.S.-certified, and has gone through some truck reinforcements. Outside American options, Peugeot sells a small to midsize pickup called the Landtrek, which was co-developed with a Chinese company. Ram also sells sub-compact pickups in Mexico and South America that are Fiat-derived. These latter two options would probably require significant alterations to bring them up to the refinement and performance standards of U.S. buyers, though. Koval also gave us a little hint at more concrete Ram product reveals in the near-term. Apparently it will have a major Ram HD announcement in October. He wouldn't say what exactly, though. With Ford Super Duty getting a refresh soon, we wouldn't be surprised if the same will be happening with the Ram HD. After the HD, Ram will show the Revolution concept in November, which will preview the electric Ram 1500. With a date like that, we're betting a reveal at or near the L.A. Auto Show. The production Ram 1500 electric pickup will be coming in 2024, and it will be accompanied by some sort of plug-in hybrid, possibly in a range-extender series-hybrid setup. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.