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Ram open to releasing electric pickup if buyers ask for one

Ram hasn't announced plans to launch an electric pickup yet, but it confirmed it's keeping a close eye on the burgeoning segment in case it needs to jump in. At least half a dozen electric pickups are scheduled to enter production during the first half of the 2020s, including models from Ram's rivals and from start-ups. "The reason we haven't spoken much about electric pickup trucks is not because we view that market as non-existent. We've always had a slightly different view of timing and adoption rates, particularly in North America in terms of full electrification. We are very committed to our electrification strategy — most of which we have revealed," Mike Manley, the head of Ram parent Fiat-Chrysler Automobiles (FCA), told The Detroit News. There is not a single electric truck available new in the United States in 2020, but the segment is expected to balloon in the coming years. Tesla and start-up Rivian both introduced close-to-production concepts that remain over a year away from entering production. Ford will make an electric derivative of the 14th-generation F-150, while General Motors will send both Chevrolet and GMC marching into the segment; the latter will resurrect the Hummer name. On paper, it looks like Ram is behind. In reality, it's still too early to tell if the demand is there. What remains to be seen is whether carmakers can turn social-media likes and eye-catching headlines into profitable sales, or if the electric pickup will become the proverbial brown, turbodiesel, and stick-shifted station wagon of the 2020s — a vehicle everyone loves the idea of but that no one wants to spend a dime on. Pickups have ruled America's sales chart for decades, but electric cars remain a small niche at best; they represented a 1.6% share of the market in 2019. Ram is essentially waiting to find out if installing one of America's least popular propulsion technologies in the nation's favorite body style by a long shot will resonate with buyers. "We haven't revealed everything. But, obviously pickup trucks are a key franchise for us, and we're not going to sit on the sidelines if there is a danger that our position gets diluted going forward," Manley stressed. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2019 Ram 1500 Classic Warlock adds Mojave Sand Package

Fiat Chrysler earlier this year brought back the old Warlock name from its Mopar division as a special edition for the Ram 1500 pickup truck. Now, the company is trotting out a new appearance package to go with the Classic Warlock. It’s called the Mojave Sand Package, and it adds a sport performance hood, 20-inch aluminum wheels painted black and the namesake exterior color. That pairs with the Warlock package, which is based on the Ram 1500 Classic and brings the R-A-M logo bluntly displayed on the heavy black grille, powder-coated bumpers front and rear, Warlock decals on the sides of the bed and a one-inch lift over the factory version. ItÂ’s available on the quad cab or crew cab models and comes with a choice of engines: either the 3.6-liter Pentastar V6, which makes 305 horsepower and 269 pound-feet of torque, or the 5.7-liter Hemi V8, which puts out 395 hp and 410 lb-ft. Warlock, of course, harkens to the custom version of the old Dodge pickup that was built from 1976 to 1979, having been introduced following positive public response to a truck originally designed as an auto show concept. It had chrome-plated running boards, oak sideboards and gold striping, wheels and upholstery. 2019 Ram 1500 Warlock View 14 Photos None of those features make it to the modern Warlock, unfortunately, but it does provide some value for truck lovers. The Mojave Sand Package adds to 10 color options on the Classic Warlock. All versions go on sale late in the third quarter starting at $37,040, including the $1,695 destination fee.