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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

2021 Ram 1500 could finally get tech handed down from HD lineup

Based on details gleaned from spy shots of a 2021 Ram 1500 Laramie Sport Quad Cab 4x4 prototype, Mopar Insiders believes the 2021 Ram 1500 will adopt a few serious pickup convenience features, two of which have found homes on Ram heavy duty pickups for years. The first is towing mirrors with cameras as part of the pickup's 360-degree camera system. The Surround-View Cameras can be had as part of the Advanced Safety Group on the 1500 now, but they haven't been available with the trailer tow mirrors. On the heavy duty Rams, the Surround-View Cameras come as part of the Towing Technology Group. It's possible Ram will address the omission with next year's 1500 pickup. The same mirrors have been seen on the Ram 1500 Rebel TRX prototypes as well. The second hand-me-down from the heavy duty range is a bed-view camera mounted on an LED brake light at the back of the cab — Ram calls it the Center High-Mount Stop Lamp with Cargo View Camera. Some Ram owners making mods to their trucks, like installing a Tazer DT plug-in to access more vehicle settings, have discovered the camera line already installed as part of the harness. Next year could be when Ram decides to activate it. The last feature is trailer steering knob that serves a similar function to the Pro Trailer Backup Assist that can be optioned on the Ford F-150. The knob has been seen on leaked interior shots of the Rebel TRX, so it's assumed to spread to the rest of the 1500 trims. When backing up with a trailer, a driver turns the steering wheel in the opposite direction he wants to trailer to go. To make the job easier for occasional haulers, in a truck with trailer steering feature, the driver turns the dial in the direction he wants the trailer to go, and the software takes care of turning the truck to make the request happen. Since the fifth generation Ram 1500 only arrived for the 2019 model year, we don't expect substantive changes for 2021. Another big addition would be Uconnect 5, which debuts on the 2021 Pacifica but could slide to the Ram side of the family before the new model year. Related Video:

FCA recalls Ram dualie chassis cabs to recalibrate top speed

If you're one of the 1,771 owners of a 2014-15 Ram 4500 or 5500 chassis cab with a 6.4-liter Hemi V8 and a dualie rear axle, you may be hearing soon from Fiat Chrysler Automobiles to bring your truck in to your local dealer. The reason, you ask? To have the speed limiter recalibrated. The problem, according to the statement below, is that while some of these trucks are electronically limited to 106 miles per hour, their tires can't safely maintain that speed. As a result, FCA is having dealers recalibrate the limiter to 87 mph. Of course, that's still well above the speed limit in most places, and "FCA believes it is unlikely that these trucks are operated at such speeds," but that it "is acting out of an abundance of caution." In addition to the 1,771 units in the United States, the company is recalling another 169 in Canada. In an unrelated campaign, FCA is also recalling a handful or two of 2015 Dodge Challengers – 72 in the US, six in Canada and three in Mexico – to secure a side-curtain airbag bolt that may have been improperly installed during assembly over the course of a ten-day period. In both cases, FCA says it is unaware of any complaints, accidents or injuries related to these issues. Statement: Speed Recalibration May 15, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 1,771 trucks in the U.S. to recalibrate their maximum speed. The dual-wheel trucks are currently restricted to a top speed of 106 miles per hour (mph), but an internal specification review revealed top speed should be set at 87 mph, in accordance with their factory-equipped tires. The Company is unaware of any related injuries, accidents or customer complaints. Dealers will recalibrate vehicle speed accordingly. While FCA believes it is unlikely that these trucks are operated at such speeds, and that doing so would exceed posted speed limits in nearly every applicable jurisdiction, the Company is acting out of an abundance of caution. The campaign is limited to certain model-year 2014-15 Ram 4500/5500 Chassis Cabs equipped with 6.4-liter HEMI V-8 engines. An additional 169 vehicles are believed to be in Canada. Affected customers will be advised when they may schedule service. Customers with questions may call the FCA US Customer Information Center at 1-800-853-1403. ### Statement: Bolt May 15, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 72 cars in the U.S.