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Ram 1500 Texas Ranger Concept celebrates brand's law-enforcement partnership

While the auto industry's eyes are fixed on New York for its annual extravaganza at the Javits Center, Ram is making an end-around play. The truck maker is showing a new concept at the 2015 Dallas Auto Show based on the company's long-running partnership with the Texas Rangers (the lawmen, not the baseball team). Exterior changes to the 1500 are kept rather light, with badging inspired by the Rangers' iconic badges fitted to the front fenders and tailgate. The Rangers' badge is also found at the center of each 20-inch alloy wheel. As for the white/silver color scheme, it "embodies the white hats and silver badges that the good guys always wear." Starting with the handsome Canyon Brown and Tan leather of the Laramie Longhorn, Ram designers fitted four, five-peso coins to the door inserts. Texas Rangers' badges have long been hewn from the limited-issue Mexican currency, hence its inclusion in the 1500. The coins in the front door show "heads" and the back door coins are flipped to "tails." Adding to the unique touches, a prominent Texas Rangers' badge sits over the center console and is also embossed in the leather seatbacks. Even the dash cluster's display shows the Rangers' badge upon startup. Ram and the Texas Rangers formed their partnership back in 2014, with the truck maker "aiding the preservation of the history of the renowned law-enforcement organization," the company said in its press release. You can check out the full gallery of images, which include plenty of updated interior shots, above. As for Ram's press release, that is, as usual, available below. Related Video: Ram Unveils Texas Ranger Concept Truck Ram Texas Ranger concept follows 2014 partnership announcement Iconic Texas Ranger badges highlight Ram's interior and exterior design Western-themed trucks dominate Ram lineup in Lone Star State March 25, 2015 , Dallas - The Ram Truck brand today unveiled a one-of-a-kind Texas Ranger concept truck to commemorate and promote the brand's partnership with the renowned law-enforcement agency and the Texas Ranger Hall of Fame and Museum. Introduced by Ram Truck Brand President and CEO Bob Hegbloom at the 2015 Dallas Auto Show, the Ram Texas Ranger concept truck brings the legendary spirit of the Rangers to the road.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Ram 1500 TRX too tame for you? Hennessey cranks its Hemi V8 to 1,012 horsepower

Ram captured the top spot on the horsepower podium when it released the Hellcat-powered 1500 TRX in 2020. The truck's 702-horsepower output places it comfortably ahead of the Ford F-150 Raptor, at least for now, but American tuner Hennessey saw plenty of room for improvement. It added over 300 horses to the TRX's cavalry. Hennessey is a master in V8-ology, so it was only a matter of time before it injected more power into the TRX. It announced two models named Mammoth 900 and Mammoth 1000, respectively, and each number vaguely corresponds to the V8's new output. The 900's 6.2-liter produces 912 horsepower and 873 pound-feet of torque, increases of 210 and 223, respectively, compared to the standard TRX. Hennessey achieved these figures by upgrading the supercharger pulleys and making relatively basic changes to the intake and exhaust systems. Stepping up to the 1000 unlocks 1,012 horsepower and 969 pound-feet of torque, numbers that give the 6,300-plus-pound truck the uncanny ability to reach 60 mph from a stop in 3.2 seconds. It flies through the quarter mile in 11.4 seconds at 120 mph. Building a pickup with supercar-like acceleration required installing a bigger, 2.65-liter supercharger, adding high-flow fuel injectors, and recalibrating the ECU. Intake and exhaust modifications are on the menu, too. Surprisingly, it doesn't sound like Hennessey made significant internal changes to the engine or to the transmission, which suggests the standard components can handle a massive amount of power. Context is useful here. Released in 2013, the fifth and final generation of the Dodge-turned-SRT-turned-Dodge again Viper took 3.3 seconds to sprint from zero to 60 mph, and it logged an 11.5-second quarter-mile time. Previewed in a computer-generated sketch, the Mammoth 1000 (shown above) also receives 20-inch wheels wrapped by 35-inch off-road tires, a 2.5-inch suspension lift, custom bumpers on both ends, extra LEDs up front, electronic fold-out steps, plus an array of model-specific emblems. Inside, Hennessey added a numbered plaque. 200 units of the Mammoth 1000 will be available for the 2021 model year, and pricing starts at $135,350 including the cost of the donor truck (which carries a base price of $71,790) and a warranty valid for two years or 24,000 miles. Put another way, you get 30.6% more power than stock for about 40% more money.