New 2013 Ram 1500 4wd Crew Cab Laramie Msrp $49760 on 2040-cars

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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

FCA CEO Mike Manley will run Americas for Stellantis after PSA merger

DETROIT — Fiat Chrysler CEO Mike Manley will run operations in the Americas when his company merges with FranceÂ’s PSA Peugeot early next year. FCA Chairman John Elkann announced ManleyÂ’s new post on Friday in a letter to employees. ManleyÂ’s role in the merged company had been a mystery. PSA CEO Carlos Tavares will run the overall company, to be named Stellantis. Shareholders of both companies will vote on the merger Jan. 4 to seal the deal creating the worldÂ’s fourth-largest automaker. The merger is expected to be completed by the end of March. PSA will get six seats on the new companyÂ’s 11-member board, which will be chaired by Elkann. The Americas, especially the U.S., are key to the new companyÂ’s success. Fiat ChryslerÂ’s Jeep and Ram brands are highly profitable, and Tavares has long wanted to sell PSA vehicles in the U.S. Manley has been the Italian-American automakerÂ’s CEO for 2 1/2 years, taking over when Sergio Marchionne died in 2018. Stellantis will have the capacity to produce 8.7 million cars a year, just behind Volkswagen, the Renault-Nissan alliance and Toyota. Related Video: Hirings/Firings/Layoffs Chrysler Dodge Fiat Jeep RAM Citroen Peugeot Mike Manley Stellantis

2019 Ram Heavy Duty will have more than 170 available Mopar parts

When it comes to factory-backed modifications, few do it better than FCA's Mopar division. Just look at all the gear that's ready at launch for the new 2020 Jeep Gladiator pickup. In the past month or so, we've seen the debut of the Ram 2500 Heavy Duty and 3500, 4500 and 5500 chassis cab models. At the tail end of the 2019 Chicago Auto Show, FCA revealed a whole host of Mopar parts for the heavy-duty Rams. The display truck is a 2019 Ram 2500 Heavy Duty Big Horn with the 6.4-liter Hemi done up in FCA's Blue Streak paint. Most of the parts are going to be ready at launch, though Mopar says some are just concepts at this point. Actual parts include a black powder-coated "Ram Bar" in the bed fitted with five 5-inch LED lights. The lights are triggered by a switch box in the cab. Other Mopar parts on the truck include a bed step and fender flares as well as interior bits like rubber floor mats and stainless steel door handles. The truck is also fitted with a number of parts that aren't actually available. That includes the 17-inch beadlock wheels fitted with Goodyear tires. There are also rock rails and a bed-mounted spare that's good for up to 37-inch tires. Outside of the truck, Mopar will have a number of parts available at the 2500's launch. Customers can get a trailer camera, fifth-wheel hitch, gooseneck ball kit, bed extender, bed liner, a cargo ramp, toolboxes and more. Related Video: